From the Streets of New York City, Cardboardesign Enlists Draftfcb New York to Help Raise Awareness of Their Eco-Friendly Products From 100% Recycled Cardboard
Today, everyone is striving to be green. Amid the litter-filled streets of New York, Cardboardesign asked Draftfcb New York to help them raise awareness of their eco-friendly furniture and houseware products from 100% recycled cardboard. The result is a campaign that draws from its surroundings to drive traffic to cardboardesign.com.
(PRWEB) June 25, 2007 -- Today, everyone is striving to be green. Amid the litter-filled streets of New York, Cardboardesign asked Draftfcb New York to help them raise awareness of their eco-friendly furniture and houseware products from 100% recycled cardboard. The result is a campaign that draws from its surroundings to drive traffic to cardboardesign.com.
Through toilet paper rolls, postcards, coffee cups and innovative thought bubbles placed on those ubiquitous piles of waiting to be recycled cardboard on the streets of New York City every morning, Draftfcb gave New Yorkers insight into the inner feelings of recyclables. Who knew cardboard dreams of the good life and that one lucky chance to get off the curb and into the warmth and comfort of your living room. With cardboardesign.com, cardboard is given that second, stylish chance.
The guerrilla campaign is currently being rolled out in Manhattan. For more information about the work, contact Draftfcb's Karlyn Nelson at 212-546-8267.
For more information about the furniture, visit www.cardboardesign.com.
Company: cardboardesign
CEO: Vahid Pourkay
Creative Director: Cathy Henszey
Agency: Draftfcb New York
Chief Creative Officer: Chris Becker
ECD: Rodd Chant
Art Director: Todd Eisner
Copywriter: Greg Wikoff
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