Who better to understand and serve your U.S. Hispanic customers than U.S. Hispanic agents?
Salt Lake City, Utah (PRWEB) August 21, 2012
Marque Dos, a leading provider of Spanish-language call center services focused on the rapidly growing U.S. Hispanic market, today announced the expansion of its operations to the U.S., marking the first ever call center on U.S. soil dedicated to Spanish-language callers.
The move also unveils Marque Dos’ exclusive hub & spoke hiring and call routing model known as C.A.R.E.™ (Culture & Accent Routing Engine) the only call routing engine designed to match callers with agents based on culture and accent – critical factors in Spanish-language customer satisfaction and sales conversion.
“Most call center providers in the U.S. offer only a handful of bilingual agents,” said Tom Milligan, CEO of Marque Dos and call center veteran with over 23 years of experience. “Until now, all dedicated Spanish-language providers were offshore and unable to address the complex cultures and accents that make up the U.S. Hispanic market. Who better to understand and serve your U.S. Hispanic customers than U.S. Hispanic agents?”
"Over 52 million strong, Latinos are impacting every aspect of the national landscape including popular culture, the workforce, consumerism, politics and American national identity. The Hispanic market’s size, growing clout, and buying power of $1 trillion in 2010 and $1.5 trillion by 2015 require thoughtful understanding about what the market represents to a company’s bottom line. Latinos are no longer just a sub-segment of the economy, but a prominent player in all aspects of American life," states The Nielsen Company in the 2012 Study: State of the Hispanic Consumer.
“With several anti-offshoring bills pending on Capitol Hill and in several states, many American companies are looking to onshore providers for their outsourcing needs,” continued Milligan. “This expansion addresses today’s ‘Made in the USA’ culture, the explosive growth in the U.S. Hispanic community, and the need to embrace the many cultures and accents found in this diverse group. We’re excited to help our clients provide world-class support to this important part of their clientele.”
About Marque Dos:
Marque Dos is the first and only call center on U.S. soil dedicated to providing Spanish language services.
Headquartered in Salt Lake City, UT USA, with operations in Spanish-speaking homes across the United States, Marque Dos is the only Spanish language teleservices provider offering C.A.R.E.™ (Culture & Accent Routing Engine), which matches callers and agents based on a shared culture and accent – critical factors in customer satisfaction and sales conversion.
Marque Dos offers a full range of Spanish-language call center solutions for corporate, non-profit, and direct response clientele. The company helps organizations of all sizes succeed in the U.S. Hispanic market.
If you’d like more information about Spanish language call center services from Marque Dos, please contact Tom Milligan at 801.913.2420 or via email at tom.milligan(at)marquedos(dot)com.