CARMA Introduces New, Automated Media Measurement Tool: CARMA NewsAccess Monitors, Manages and Measures Media Coverage, Providing a Daily Desktop Topline by Keyword, Topic, Media Outlet and Competitor

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CARMA International, Inc. today is launching a new, intuitive, online media measurement tool called CARMA NewsAccess, which will help companies and communications professionals stay abreast of daily media coverage that affects their business, issues and interests.

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It's not meant to replace our in-depth analytical measurement programs which play a huge role in evaluating communications tactics and efforts. This service is a low-cost, new way to keep clients current so there are no surprises in the news reporting for the day.

    NewsAccess provides basic, automated access to clients' relevant coverage in traditional, non-traditional and social media and generates related metrics that measure their impact. Designed to offer an immediate, topline service to its existing, human-based media analysis offerings, CARMA NewsAccess is available as a stand-alone product.

"NewsAccess monitors databases of more than 20,000 broadcast, print and online news sources including blogs and other social media available in electronic format," says CARMA Vice President Sonia LaFountain-Ginyard.

CARMA's customized searches include specific company names and key topics designated by each client. With its real-time scans, NewsAccess then provides a continuing list of articles in a bibliographic format categorized by article date, headline and media source. Basic charts and graphs for further analysis and presentation are also provided.

The result is 24/7 access to a desktop dashboard that allows easy viewing, navigation and drill- down capability with data breakouts and charts of articles, competitive share of voice and trends by media outlet and journalist.

"NewsAccess is a fast way to glean each day's movement," continues LaFountain-Ginyard. "It's not meant to replace our in-depth analytical measurement programs which play a huge role in evaluating communications tactics and efforts. This service is a low-cost, new way to keep clients current so there are no surprises in the news reporting for the day." Details about CARMA NewsAccess are available at http://www.carma.com.

Founded in Washington, D.C. more than two decades ago, CARMA International, Inc. is a pioneer and leader in the communications measurement industry. Using sophisticated proprietary software and specialized research methodologies, CARMA analysts maximize the effectiveness of communications programs by providing information and strategic insights. CARMA is a privately held company headquartered in Washington, D.C. with offices in London, New Delhi, Paris, Sydney, Santiago, Tokyo and Toronto. For more information about CARMA, visit http://www.carma.com.

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