Market America, Inc. and Carmelo Anthony Team Up to Change the Way You Take Your Vitamins

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With Isotonix® Champion Blend Plus, everyone can drink their way to healthy muscle growth, free radical defense and increased energy

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Market America, Inc. is pleased to announce that it has partnered with basketball superstar and gold medalist Carmelo Anthony to launch Isotonix® Champion Blend Plus, the latest offering in the company’s advanced health & nutrition supplement line.

Isotonix Champion Blend Plus is exactly what the body needs to retain its muscles with essential nutrients, keep the body’s defenses up with powerful antioxidants, and provide a boost of energy from great vitamins. Performance, defense, energy – everything one needs to be a true champion.

“I’m always looking for the best thing to keep my body working at its peak, whether it’s during my workouts or in the heat of the game,” Carmelo said. “I need my muscles strong and responsive. I need my body feeling healthy and fresh. So I started talking to JR and Loren, asking if they had something that could help.”

Longtime friends of Carmelo and his wife, actress and star of VH-1’s hit series La La’s Full Court Life La La Anthony, Market America founders JR and Loren Ridinger directed the company’s science team to create a new, unique product that would help not only world-class athletes, but anyone stay in shape and feel great.

What Market America developed was one of the most cutting-edge supplements on the market, with Branched Chain Amino Acids to help retain muscles with essential nutrients; the powerful antioxidant Pycnogenol®, the perfect ingredient for those living an active healthy lifestyle as it helps combat aggressive free radicals before they cause harm to the body; and activated B-vitamins, proven to provide the body with a boost of energy.

“Performance. Defense. Energy. That’s what this product is all about,” said Market America President and Chief Executive Officer JR Ridinger. “We are so proud of Carmelo’s involvement in bringing this product to everyone. Now everybody can take a shot at being a champion.”

Isotonix Champion Blend Plus utilizes the scientifically-proven Isotonix Delivery System – which allows for vitamins and nutrients to be absorbed by the body faster and more efficiently than other delivery systems.

“They didn’t have exactly what I was looking for, so they created it,” Carmelo explained. “And they took it to the next level. No more pills – now you can drink your vitamins.”

Added Market America Senior Vice President Loren Ridinger: “Carmelo really pushed us to create this product, and we’re glad he did. Market America and the Isotonix family of products have added a true champion to their lineup – in more ways than one.”

As part of the introduction of Isotonix Champion Blend Plus, Carmelo starred in a commercial that is being released exclusively through the company’s social media channels,

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*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. Shop Consultant is an independent distributor of this product.

Market America is a product brokerage and Internet marketing company that specializes in One-to-One Marketing. With more than six million customers and 180,000 Independent Shop Consultants worldwide, the company has generated over $4.3 billion in accumulated retail sales. Headquartered in Greensboro, NC, the company was founded in 1992 by President and CEO JR Ridinger and employs nearly 700 people globally with international operations in the United States, Canada, Taiwan, Hong Kong, Australia, United Kingdom and Mexico. Through its revolutionary One-to-One Marketing concept, Market America combines the Internet with the power of people creating the ultimate online shopping destination. More information is available at (

SHOP.COM is a comparison shopping site designed to meet the shopping needs of the consumer and the business needs of merchants. Leveraging the features of our patented OneCart®, along with extensive partner marketplace integration, and thousands of pages of unique shopping-centric editorial, SHOP.COM helps customers "Shop Smart, Save Big" across thousands of online stores. SHOP.COM also powers ShopCompanion® and The Shopping Vine® (, a shopping blog network. For more information, please visit SHOP.COM (

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Gigi Burns
Market America / SHOP.COM
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