“As we have continued to grow, so has our presence in the market. We’ve found that our digital strategy services have become inseparable to our creative, marketing, Web and technology offerings," stated Kihlström.
ALEXANDRIA, VA (PRWEB) May 22, 2012
Carousel30, a strategic digital marketing agency, launched a new brand today to highlight the company’s recent successes in elevating customer acquisition and engagement campaigns for clients, in addition to its award-winning digital marketing and website work. This rebrand coincides with the opening of two new offices, one in Raleigh, NC and the other in Princeton, NJ. Nearing its 10-year anniversary, these steps will help Carousel30 focus on the firm’s best attributes: deep experience, professionalism, connecting with clients and capturing customers and constituents. The new brand also repositions Carousel30’s Digital Strategy services.
Building upon the firm’s impressive roster of global nonprofit and for-profit clients alike, the new brand and greater presence will better serve business and nonprofit clients and expand the agency’s footprint across the Mid Atlantic region.
Carousel30’s new brand also sharpens the firm’s focus on strategy. Though always a component of the firm’s services, Carousel30 has now formalized this offering as a stand-alone division, making the deliverables more robust and installing the firm’s founder, Greg Kihlström, as head of Digital Strategy. The Digital Strategy team translates client goals and objectives into a strategy that leverages digital marketing initiatives in innovative ways to enhance exposure, outreach and branding; delivering brand growth, audience engagement and measureable returns for clients. This translates into tactics such as capitalizing on trends in social media, creation of marketing and advertising plans, technical infrastructure recommendations, reporting framework and digital brand guidelines, and resources and plans to manage emerging and existing brands across platforms and mediums. Strategic approaches, acquisition, retention and conversion are at the foundation of this team’s work.
A strong team of leaders supports the agency. Kihlström and Curtis Morehead are the firm’s principals with Morehead migrating from operations to lead the Technology division, where he brings his over 10 years of government and ecommerce technology and programming experience to the forefront. Kihlström is an internationally recognized digital strategist who has won industry awards, was featured in leading publications and speaks at global events. The firm also hired Giuseppe Carabelli, a new creative director from Milan, Italy, bringing with him international acclaim. Additionally, Carousel30 is building a senior Advisory Board of executive leaders from across industries, with global experience to help support the company and its clients. This Advisory Board will provide strategic support and ideas to help improve client deliverables, a service that the firm believes is unique in structure.
“I started Carousel30 almost ten years ago as a marketing firm providing cutting edge technology solutions and creative marketing campaigns,” stated Kihlström. “As we have continued to grow, so has our presence in the market. We’ve found that our digital strategy services have become inseparable to our creative, marketing, Web and technology offerings. With a shift in our focus, we are now better able to serve the world’s largest organizations and win new awards and accolades for our work.”