UpSellit’s conversions represent a true lift in sales and captured significant revenue that would have been lost to cart abandonment.
Westlake Village, CA (PRWEB) September 26, 2012
UpSellit, a provider of cart abandonment solutions, today released a case study outlining how the automated chat campaign developed for Budweiser’s online store delivered a 31.7% conversion rate. Combining a sophisticated automated chat engine with proprietary cart abandonment detection, UpSellit partnered with SureSource to provide Budweiser’s official online store with a highly successful customer recovery campaign.
SureSource designs, develops and manages online storefronts for premium manufactures and iconic brands that choose to remain focused on product development, manufacturing and distribution. SureSource came to UpSellit looking for a cart abandonment solution that would bring back lost sales while identifying new ways to improve conversion rates for Budweiser’s ecommerce website.
“By engaging our customers on abandonment instead of mid-session, UpSellit provides us with the unique ability to capture and convert visitors before they leave,” commented Dan Forno, SureSource’s Director of eCommerce. “UpSellit’s conversions represent a true lift in sales and captured significant revenue that would have been lost to cart abandonment.”
After an extensive analysis of Budweiser’s online store and conversion funnel, UpSellit conducted a strategy meeting with SureSource to establish the best plan of action for recovering abandoned customers. After reviewing UpSellit’s suite of site abandonment solutions and potential engagement strategies, it was decided that providing real-time sales support alongside a small incentive would be the most effective method of reducing Budweiser’s cart abandonment and providing an incremental lift in revenue.
UpSellit’s Abandonment Chat solution engages abandoning site visitors in an automated sales support conversation that addresses common concerns and answers frequently asked questions. With an advanced natural language parsing engine, UpSellit’s automated chat agents understand everyday language and deliver realistic live chat simulations. UpSellit customized Budweiser’s automated agent to answer hundreds of questions about the online store’s policies, products and brands.
By providing immediate assistance at the moment of abandonment, Budweiser’s cart abandonment campaign convinced 72.52% of interactive visitors to return to the online store and successfully converted 31.7% of the recovered customers.
“We knew that delivering an informative and helpful experience was of the utmost importance when creating Budweiser’s customer recovery strategy,” commented Max Loewenthal, UpSellit’s Director of Business Development. “Our team carefully crafted an engagement experience that would increase revenue by providing abandoning customers with a conversation that’s targeted to their needs.”
For a copy of the case study and more information about UpSellit’s full-service, pay-for-performance Abandonment Chat solution, please visit: http://www.upsellit.com/company/news/automated-chat-budweiser