Carton Donofrio Partners Ends the First Quarter of 2013 With Two New Client Wins

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Baltimore Ad Agency Expands Its Client Roster with the Largest Dry Cleaning Chain in the Mid-Atlantic, and a Preeminent Provider in Educational Publishing.

Carton Donofrio Partners

CDP [Carton Donofrio Partners] demonstrated a true understanding of our challenges, opportunities, and our people.

Baltimore advertising agency Carton Donofrio Partners announced winning Zips Dry Cleaners and New Mountain Learning as new clients. Perhaps a sign of great things to come in this turning economic climate, Ellen Moore, CEO of Carton Donofrio Partners had this to say about the new client growth, “Today’s marketers have the challenge of selling to consumers who are more savvy and informed about spending choices than ever before. We at Carton Donofrio Partners are thrilled to see that our philosophy of simplifying the complex, by finding streamlined solutions to complex marketing challenges, is resonating so well within the marketing community. We look forward to continued growth and the opportunity to bring simplified, consumer based, solutions to even more organizations”.

ZIPS Dry Cleaners, officially ZIPS Franchising LLC, hired Carton Donofrio Partners as its agency of record to shoulder brand and marketing strategy, online and offline advertising, media consulting, planning and buying, and creative development responsibilities. According to Andy Cucchiara, ZIPS' Vice President of Franchise Operations, vetting and selecting the right marketing firm was critical to the company’s continued success and projected plan to grow the chain into a national franchise. “CDP demonstrated a true understanding of our challenges, opportunities, and our people. And when you couple that with its creative approach, its experience in growing franchise businesses, and most importantly, its plan for helping grow the ZIPS franchise, the decision to partner with CDP was actually quite simple,” said Cucchiara.

Carton Donofrio Partners has a wealth of experience in franchise marketing and has worked with successful brands such as the well-known Sylvan Learning Centers, who Carton Donofrio Partners help to establish as a leading education franchise.

New Mountain Learning, an education publisher that produces blended learning instructional materials and learning tools, brought Carton Donofrio Partners on to develop the brand positioning, name and message pillars for its new brand. Eric Cantor, Chairman & CEO of New Mountain Learning made this comment about the partnership with Carton Donofrio Partners, “Carton Donofrio Partners brings a wealth of knowledge and expertise in the area of brand development. Their work has allowed New Mountain Learning to emerge with a set of clearly defined differentiators that will resonate with our client base and better position our offerings for potential adoption."

About Carton Donofrio Partners, Inc.
Carton Donofrio Partners is a 50-year-young ad agency in Baltimore. We’re a unique group of people obsessed with simplifying complex marketing challenges for brands that involve “considered-purchase” decisions. Our primary areas of expertise are in the education, financial services, building products and lifestyle/healthcare market sectors. To this end, we use anthropologists to gain a deeper, more intimate understanding of who our clients’ customers are, how they act and what they want. Our fully integrated agency is a member of Worldwide Partners, which enables us to work seamlessly with 88 independent agencies in 54 countries around the world. For more information, visit http://www.cartondonofrio.com or call 410-576-9000.

About ZIPS Franchising LLC
ZIPS, founded in 1996 and began franchising in 2006, has 36 locations on the East Coast. The company offers a fixed price of $1.99 for any garment to be dry cleaned and $1.39 for any shirt to be laundered. ZIPS offers same day service “In by 9 out by 5” with the motto, “Professional Cleaning, Unbeatable Pricing.” Furthermore, ZIPS is prepaid business which helps keep the price down for consumers and thus provides a large amount of inventory on a constant basis for the franchise owners. With less than 10 percent of total costs going towards supplies and inventory, ZIPS is proving that it is a hot investment. For more information, go to http://www.321zips.com.

About New Mountain Learning
New Mountain Learning is a newly formed, diversified education company devoted to overseeing the continued development and growth of five prominent and established brands; EMC Publishing, Paradigm Publishing, JIST Publishing, RCL Benziger and Standard Publishing. The brands serve the vertical market needs of public and private educational institutions in K-12 through post secondary levels, as well as the religion education category. Each brand provides traditional print and technology products and services for a wide range of learning needs including world language, religion education, secondary and post secondary technical/computer applications training, career counseling, life skills and job search guidance.

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Camille Williams
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