BALTIMORE, MD (PRWEB) October 11, 2012
Baltimore advertising agency principal Jamie Rice has been appointed as Chairman of the Board of Worldwide Partners, (WPI), the world’s largest owner-operated advertising and marketing communications network made up of 86 agencies employing 3,900 people in 137 offices located in 52 countries across Asia, Africa, Europe, Latin America, the Middle East and North America. Rice is Chief Strategy Officer at Carton Donofrio Partners, which has been affiliated with WPI since 1997.
“We are very proud of Jamie’s appointment to this position. Our relationship with WPI over the years has brought our company the strength of a global network of agency partners and a global perspective that no other agency in the Baltimore-Washington area can offer to its clients,” said Ellen Moore, CEO of Carton Donofrio Partners.
With more than 30 years of experience in the advertising industry, Rice is known for his ability to tackle the most complex of business challenges in virtually any business category, from niche products to global brands. His work includes the development of brand and messaging strategies for clients including Adobe, Armstrong, GORE-TEX, Procter & Gamble, University of Maryland University College, The American Institute of Architects, Johns Hopkins University, and T. Rowe Price to name a few.
“I am pleased to be appointed as Chairman at the time when it is more important than ever for independent agencies to work together to be top of the consideration set for clients. WPI agencies offer access to deep understanding of the economic climate and consumer sentiment in widely diverse markets around the globe. In an environment of continual change, it is equally critical for the best independent agencies to work together to gain exposure to the innovative thinking that can be pulled from anywhere in the world,” said Rice.
Over the past 20-plus years, Carton Donofrio Partners has drawn on experts from around the world to help its clients position their brands for country-specific needs.
About Carton Donofrio Partners, Inc.
Carton Donofrio Partners is a 50-year-young, communications firm in Baltimore. We’re a unique group of people obsessed with simplifying complex marketing challenges for brands that involve “considered-purchase” decisions. Our primary areas of expertise are in the education, financial services, building products and well-being market sectors. To this end, we use anthropologists to gain a deeper, more intimate understanding of who our clients’ customers are, how they act and what they want. Our fully integrated agency is a member of Worldwide Partners, which enables us to work seamlessly with 86 independent agencies in 52 countries around the world. For more information, visit http://www.cartondonofrio.com or call 410.576.9000.
About Worldwide Partners, Inc.
Worldwide Partners, Inc. (WPI) is the world’s largest international network of owner-operated advertising and marketing communications companies made up of 86 advertising agencies employing 3,900 people in 137 offices located in 52 countries across Asia, Africa, Europe, Latin America, the Middle East and North America. We are also the 10th largest marketing communications network - public or private. WPI is owned by the partner agencies that make up the advertising network.
WPI exists to enhance the revenue, profits and personal/professional fulfillment of our partner agencies and their clients - in a word, to make them great! We explore and capitalize on global business development opportunities with multinational clients for its partners and to act as a hub that harnesses the creativity, local marketing expertise and resources of the advertising agencies in the partnership and apply them to solve marketing problems for clients on a local, regional and international basis. This allows partners to geographically expand their existing marketing relationships with clients and to compete effectively for international advertising new-business assignments.
Clients gain access to best-in-class marketing and entrepreneurially driven agencies steeped in local knowledge in all markets they engage WPI shops. WPI’s partner agencies manage $3.4 billion in worldwide advertising expenditures. Many prominent advertising agencies are part of Worldwide Partners, including U.S. Small Agency of the Decade, Butler Shine Stern and Partners; Effie winner Preston Kelly; 2010 China Independent Agency of the Year, WE Marketing Group in Shanghai; Cannes Lion winner Grupo Zapping in Spain, four-time Scottish Agency of the Year, The Union, and two-time Agency of the Year in The Ukraine, Provid.
WPI has a diverse range of B2B and B2C agencies to serve the full range of partners and client needs, including full-service agencies, digital and social media agencies, direct response, event marketing, and specialty pharma agencies.