Restaurant.com offers these solutions to help restaurants perform better financially through national consumer reach and no up front expenses.
Arlington Heights, IL (PRWEB) July 8, 2009
Restaurant.com, the trusted and valued source connecting diners and restaurants nationwide, has introduced new marketing services aimed at addressing the business needs of chain and multi-unit restaurant operations to deliver profits. Restaurant.com has added more strategic counsel, custom reporting, guest acquisition management and remarketing capabilities as an exclusive service layer for multi-unit partners.
"We recognize that the pressures of multi-unit operations are unique and intense, especially now in light of economic stresses. We have expanded our tried and true services that deliver profits for independent restaurateurs to also be relevant for chain restaurant marketers responsible for multiple locations," said Cary Chessick, president and CEO of Restaurant.com. "Restaurant.com offers these solutions to help restaurants perform better financially through national consumer reach and no up front expenses."
Restaurant.com introduces restaurants to diners who otherwise might not have dropped in for a meal. Every restaurant included on the site features a Web page offering personalized descriptions of cuisine and menu items, as well as information about pricing, locale, hours of operation and décor. All Restaurant.com partners benefit from increased exposure and marketing, provided for no out-of-pocket costs.
As part of the new multi-unit offering, Restaurant.com supplies operators with recurring custom reports that combine data from all restaurant locations. Operators can evaluate total and individual location-specific program return with information such as profit estimates, number of tables filled, Web page traffic and more. Restaurant.com also distributes surveys to guests to collect feedback about their dining experiences, which includes data that can be used for incentive and loyalty marketing programs. Additionally, consultative marketing services offer best practices, lessons learned and tips for more effective interactive marketing.
Such marketing solutions recently resulted in Restaurant.com partnering with several multi-unit operations, including Sagebrush Steakhouse, Mandalay Bay Hotel & Casino and Phillips Seafood. Combined, these establishments represent more than 55 new locations among Restaurant.com's base of 11,000 restaurants. Ted's Montana Grill, Restaurant.com's largest multi-unit partner, has successfully participated with the Restaurant.com program since June 2008.
"Restaurant.com has allowed us to reach more new guests with added online exposure and promotional tools that we easily apply to each one of our 55 locations," said Jessica Smith, director of marketing of Ted's Montana Grill. "The robust reporting we receive offers valuable insights directly from the referred guests who walk through our doors. We've seen a very consistent return from our affiliation with the Restaurant.com program."
Multi-unit operations also benefit from online brand exposure as Restaurant.com attracts millions of visitors every month. Each visitor represents a potential new guest and the site motivates them to move from perusing menus to purchasing meals. Last year alone, Restaurant.com drove an estimated $275 million in food sales through its gift certificate program and continues to steer online and foot traffic through restaurant doors from coast to coast.
"Sagebrush was looking for a service to enhance the marketing practices we already had in motion at our locations and Restaurant.com was able to offer a unique program specific to our needs," said Christine Wittman, director of unit development for Claremont Restaurant Group. "As a chain, we have the challenge of reaching guests in different markets, in multiple locations. Restaurant.com will help us get in front of new guests and give us the additional incentive we need to keep them coming back."
"For chain restaurants, this extension of services can complement existing marketing campaigns with the potential for exponential return," said Jim Lipuma, CSO of Restaurant.com. "Restaurant.com's commitment to developing a specific program for multi-unit operational needs is just another way we hope to help the industry grow and thrive with different sizes of business in mind."
Restaurant.com connects restaurant seekers and food lovers to savings at more than 11,000 restaurants nationwide and to various online retailers. As the nation's leading online directory of restaurants and restaurant gift certificate provider, the company brings people together to relax, converse and enjoy well-prepared and -served meals at affordable prices. Restaurant.com has operated since 1999 and is based in Arlington Heights, Ill.