New "Cash for Causes" from SupportStore Lets the Customer Choose the Charity

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Now customers earn points they can convert to charitable donations or discount rewards when they buy products to raise awareness for meaningful causes.

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Customers come to SupportStore looking for products to help them shout out what they care about,” says Ron Reimann, president of SupportStore. “Now, they also have a voice in choosing which charity the donatable portion of their purchase goes to support.

Today, SupportStore.com launched its new "Cash for Causes" program. SupportStore has always donated a portion of profits to charity, but now the customer gets a choice in which charity their purchases support.

Retroactive to purchases made since January 1st, 2013, SupportStore customers earn points that accumulate until they choose how to "spend" them. SupportStore staff makes the selection of which charities show up on the list based on past giving history and the types of causes in stock products represent. The initial set of charities that customers can choose to donate to include the following:

American Brain Foundation
American Cancer Society
American Diabetes Association
American Heart Association
American Lung Association
American Red Cross
Autism Society
Fight Crime: Invest in Kids
The Humane Society of the United States
March of Dimes
Mayo Clinic Foundation
National Alliance on Mental Illness
National Christian Foundation
National Domestic Violence Hotline
The Nature Conservancy
NEA Foundation for Education
The One Fund for Boston Marathon
Connecticut PTSA Sandy Hook Fund
St. Jude Children's Research Hospital
Wounded Warrior Project

Customers can see their point balance at any time, and choose one or more charities to donate to as their points accumulate. Or, if they prefer, they can convert points into a dollars-off reward on a future SupportStore purchase.

Redemptions are simple and performed by the customer at their convenience in their SupportStore account. SupportStore writes quarterly checks to the organizations based on the customer redemptions for the period.

Now, for example, when a customer buys the blue Colon Cancer Awareness wristbands or the blue "Hope - Courage – Faith” wristbands to show support for that cancer, they can choose to donate to the American Cancer Society, impacting the cause in two ways.

“Customers come to SupportStore looking for products to help them shout out what they care about,” says Ron Reimann, president of SupportStore. “Now, they also have a voice in choosing which charity the donatable portion of their purchase goes to support.”

Simultaneously with this release, SupportStore is also announcing the following new capabiliies at SupportStore.com:

--All new m.supportstore.com responsive design mobile edition of SupportStore
--Customer Accounts - can view order history, reorder, check points, view favorites.
--Product Reviews & Usage - customers can offer product reviews, usage tips and upload images
--Saved Favorites - customers can build a permanent list of favorite items with one click.
--Facebook - customers can choose to log in with their Facebook account

About SupportStore

SupportStore is an online only retailer of items people and businesses use to “shout out what they care about.”

Customers choose from 500 in-stock items that ship same day, such as a “Hope Courage Faith” purple silicon rubber wristband or a light blue enamel on metal lapel pin. Customers can also choose to create a custom designed magnets in quantities of 125 or more, many delivering within 10 days.

SupportStore’s “products with a purpose” are low cost ways to help create awareness and raise money for causes that people care about most, primarily through:

--indoor/outdoor oval, circle and ribbon car magnets
--silicon rubber debossed wristbands
--metal lapel pins
--embroidered lapel ribbons
--clear vinyl static clings

With a total inventory of over 500,000 items, SupportStore can supply both consumer needs and businesses with products for fundraising events, awareness programs or memorials.

SupportStore is a registered trademark of ZapTel Corporation. The organizations listed here were selected on merit by SupportStore to receive donations. Their inclusion does not imply endorsement of SupportStore.

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Ron Reimann

Aimee Hansen
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