Weighs in on Cash-Incentivized Weight Loss

Share Article men’s lifestyle and finance magazine remarks about the trending practice of using cash-based incentives as a way to motivate weight loss after a survey done by the Mayo Clinic revealed that the number one motivator for people to lose weight is money.

Losing weight is certainly a physical effort, there’s no doubt about it. It takes effort to get off your butt and exercise, effort to prepare healthy meals out of your fridge instead of going through the fast-food drive through. men’s lifestyle and finance magazine today released their observations regarding recent results of a Mayo Clinic survey that showed the money is the most effective motivator in getting people to lose weight. questions whether participants who lose weight in this fashion will stay motivated to keep the weight off once the money has been retrieved and spent, but thinks it could be a good way to kick off what might become a healthy habit of clean eating and exercise.

Dr. Jennifer Landa, a specialist in women’s health, preventative medicine, and nutrition, reported for Fox News on May 27, 2013, about a new study done by the Mayo Clinic that yielded some surprising—or not—results. Dr. Landa states that the weight-loss secret is as simple as motivating people with the promise or chance of a monetary reward. The Mayo Clinic study used two groups, one being incentivized by money and the other not. The first group lost an average of 9.08 pounds compared to only an average of 2.34 pounds in the latter group. Not only that, but Landa reports that 26% of participants from the non-incentivized group didn’t even end up completing the study, as opposed to the 62% in the group that had the money motivator. appreciates the numbers, but wonders what happens to health and further weight loss when the thrill of winning or earning the money wears off.’s Senior staff writer is quoted as saying, “I think this study has shown us something that we’ve known for a long time: the number one thing that motivates, inspires, pushes, and drives us as consumer-driven humans is cold hard cash. No surprise there, at least not for me. But it does make me wonder what happens to the fitness plan after the cash prize has been won? If people are more motivated by money than by adding years to their life, decreasing their risk for diabetes, lowering their cholesterol, and in general feeling healthy then what will motivate them to maintain their weight once there is no further cash incentive.”

According to the above-mentioned Fox News article, Dr. Landa reports that the trend of using money to motivate people towards weight loss first gained popularity in January 2013 in response to New Year’s resolutions. Landa states that there are now websites and wellness firms that give teams and individuals alike the opportunity to bet on their weight loss success, winning money if they meet or succeed their goals. Websites such as and are just a couple of these types of sites that have popped up in response to the trend. does appreciate people using their most motivating factor to push them in the right direction, noting that weight loss is as much mental as it is physical.’s Senior staff writer is quoted as saying, “Losing weight is certainly a physical effort, there’s no doubt about it. It takes effort to get off your butt and exercise, effort to prepare healthy meals out of your fridge instead of going through the fast-food drive through. But it’s so mental—making the conscious choice to pass up desert, to walk by the snacks aisle at the grocery store, to not cheat on your diet when no one’s looking. It takes real mental determination to develop healthy habits, but once they’re habits, you’ve won. Thinking about it this way, I could see how people could stick with their fitness plan after the money has already been pocketed—but only if they’ve already succeeded in making their healthy choices habits. Visiting the gym regularly, shopping and eating clean, and avoiding toxic intake are definitely decisions that if made regularly enough become habits. It’s like when people work to get their credit scores in a better place. Once you see that score jump up thanks to your hard work, you don’t sit back and think, Okay, now I can do whatever I want financially. No. You’ve got those good financial habits to keep you on track.”

Dr. Landa is a former OB-GYN, and the Chief Medical Officer of the country’s largest organization of doctors who specialize in bio-identical hormone therapy for women. She is also the author of “The Sex Drive Solution for Women.”

About is an online publication specializing in lifestyle and finance articles for successful men in their 30’s and 40’s. enjoys providing tips and advice for men about luxury items, hot chicks, the best online dating website, and restaurant and hotel reviews. offer financial recommendations and guidance as well in the areas of budgeting, debt management, credit, and financial current events such as recent survey results showing that female consumers handle their credit better than males. is owned and operated by Purpose, Inc.

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