ResponseLogix Helped Automotive Dealers Manage The Cash For Clunkers Tsunami

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ResponseLogix's SmartQuote™ and SmartFollow™ products kept automotive dealers ahead of the game with quick response and dynamically timed follow up to Internet leads during the buying frenzy generated by Cash For Clunkers.

Because ResponseLogix's SmartQuote product sends out a price quote from the dealer to the customer within minutes of a lead being received, customers can be assured they immediately get the information in which they are most interested

For the past several weeks, dealers found themselves on the receiving end of a tsunami. Consumers flocked to dealerships--via phone-ups, walk-ins and especially Internet leads. In the midst of all the Cash for Clunker mania, most dealers found themselves overwhelmed, unable to get back to prospects in a timely manner.

Fortunately, ResponseLogix™ dealers were prepared. Customers sending Internet inquiries received a prompt SmartQuote response, regardless of where the assigned Internet sales rep was. "Because ResponseLogix's SmartQuote product sends out a price quote from the dealer to the customer within minutes of a lead being received, customers can be assured they immediately get the information in which they are most interested," said Tom Mohr, President and CEO of ResponseLogix. Mohr continued, "That means a ResponseLogix dealer has the information and service advantage over his competitor, making the customer theirs to close."

The impact of ResponseLogix for dealers during Cash For Clunkers can best be summed up by Stephen Tran, Internet Sales Director at Capitol Toyota in San Jose, CA. "Thank goodness we had ResponseLogix," said Tran, "it kept us ahead of the game."

ResponseLogix also allowed the dealers to play the game better by providing flexibility in the fast moving market surrounding Cash For Clunkers. As Larry Miller Honda of Hillsboro General Manager Steve St. Germain said, "We were able to immediately adjust our internet prices several times with the ResponseLogix extranet pricing tool to fit inventory levels and demand."

In this market, taking advantage of every opportunity is key to survival. ResponseLogix, manages dealer response to make the most out of every Internet lead. ResponseLogix products are available for Toyota, Ford, Lincoln-Mercury, Chrysler, Dodge, Jeep, Honda, Lexus, Audi, and Hyundai dealers across the US, and will soon be available for Acura, Nissan, and Infiniti.

About ResponseLogix, Inc.

Founded in March, 2007, ResponseLogix takes auto dealers' Internet sales departments to the next level of productivity and profitability. ResponseLogix solves the three biggest challenges in the Internet sales process: the speed and quality of initial response to leads, the impact and consistency of ongoing follow up, and, the effectiveness of the live communications in-between. ResponseLogix is the only solution in the marketplace that solves all three of these issues while delivering personalized messages to the customer that are timely, consistent, and relevant. Additional information is available at http://www.responselogix.com.

About Capitol Toyota
Capitol Toyota is located in San Jose, CA . It is the premier Toyota dealer in the South Bay. Capitol Toyota opened in August of 1990 and we carry an impressive inventory of new Toyotas as well as used Toyotas that are Certified Pre-Owned. Having received many prestigious awards over the years, we have established ourselves as one of the foremost Toyota retailers in Santa Clara County. Our dealership still employs many of the original individuals that started here when we opened. Additional information is available at http://www.capitoltoyota.com .

About Larry Miller Honda of Hillsboro
Larry Miller Honda of Hillsboro is proud to serve Oregon with quality Honda vehicles. With models like the Civic, Accord, CRV, Pilot, Element, Fit, S2000 and Odyssey, we have something for every taste and need. Larry Miller Honda of Hillsboro is not just an Oregon new Honda dealership, we also provide a full line of services dedicated to our Oregon customers. From Honda auto repair performed by expert mechanics, to OEM Honda auto parts, to a car loan, Larry Miller Honda of Hillsboro is the smart choice for your automotive needs. Additional information is available at http://www.hondahillsboro.com .

Contact:
ResponseLogix - Bob Couch at (650) 207-8820
Capitol Toyota - Stephen Tran at (408) 267-2886
Larry Miller Honda of Hillsboro - Steve St. Germain at (866) 740-4995

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Robert Couch