Casino Customer Service Blog Debuts At Improved Website That Also Features Clean Design and Easy Navigation

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Casino customer service blog has debuted at the new and improved website, CEO Martin R. Baird announced today. The casino articles and posts include casino reputation management, casino mystery shopping and customer service training, and the new website features a clean design that offers easy navigation.

Casino customer service is the only real competitive advantage.

Casino executives are looking for articles and information about casino reputation, casino mystery shopping and how to improve customer service, Martin R. Baird, chief executive officer of Robinson & Associates, Inc., said today as he announced a new website and blog. The revamped site also sports a clean design aimed at improving navigation.

“We are delighted with our new website and our casino customer service blog that is hosted there,” said Baird, who also is CEO of “The blog covers such important topics as casino reputation measurement and improvement, service gap analysis, casino customer service training, mystery shopping and more. The new design is crisp and clean and easily directs site visitors to areas of interest to them.”

The top of the home page features an easy-to-find navigation bar that directs visitors to six areas of the site, including Services, Media Articles, Resources and the Blog. Further down the page are large boxes that focus on About Us, Casino Training and Casino Reputation. Each block has large Read More links that also are easy to find and click on.

Links to the latest informative news and articles posted to the site are prominently displayed on the home page. Contact Us and Sitemap links appear at the bottom of the page.

The blog offers several full-length posts. To the side of these posts are links to recent posts, an archive of posts and recent comments.

The services page features the same large boxes and Read More links as the home page so that each service is clearly visible. A brief explanation of each service appears in the box.

“ now offers a wealth of information about improving casino customer service,” Baird said. “In addition to services designed to create or polish a casino’s customer service culture, the site offers valuable insight, commentary, casino best practices and more. Smart casino executives know that casino customer service is the only real competitive advantage in today’s competitive gaming market. We invite them to visit our site and learn how to make that happen at their property.”

About and Robinson & Associates, Inc.

Martin R. Baird is a casino consultant and chief executive officer of Robinson & Associates, Inc. For 20 years, Robinson & Associates has been dedicated to helping casinos improve their guest service so they can compete and generate future growth and profitability. A Boise, Idaho-based casino consulting firm to the global gaming industry, Robinson & Associates is the world leader in casino guest experience measurement, management and improvement. Recently, it announced Simply Share, a real-time customer feedback platform that makes it fast and easy for casino customers to share their experience directly with casinos instead of posting comments online at social media sites.

For more information, visit the company’s Web site at or contact Lydia Baird, director of business development, at 208-991-2037 or lbaird(at)raresults(dot)com. Read about a variety of topics at Martin Baird’s blog at, including casino-related articles, casino customer service training, mystery shopping, casino reputation measurement, casino training, service gap analysis and more. Robinson & Associates is a member of the Casino Management Association and an associate member of the National Indian Gaming Association.


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