This level of integration will empower casinos with greater visibility into the effectiveness of their live entertainment programming, in terms of impact on the gaming floor.
Birmingham, AL (PRWEB) March 19, 2013
TicketBiscuit, a leading provider of ticketing software and services, today announced a suite of technologies that will enable casinos to more closely integrate their live entertainment ticketing to their player rewards systems. TicketBiscuit unveiled a working prototype integration with Bally’s Player Rewards, and announced planned integrations with player rewards platforms from Aristocrat and IGT.
“We believe that this level of integration will empower casinos with greater visibility into the effectiveness of their live entertainment programming, in terms of impact on the gaming floor,” CEO Jeff Gale said. “The new integrations,” he added, “will enable casinos to use ticketing data from live entertainment events to evaluate player activity on a more granular level so as to make more savvy programming decisions.”
Additionally, TicketBiscuit offers functionality that enables players to exchange player rewards points for live entertainment experiences, including tickets, VIP experiences, and more. “Reducing friction between casinos’ best customers and their earned rewards will lead to happier, more loyal players.”
TicketBiscuit will present concepts and ideas about the relationship between live entertainment and player rewards at the National Indian Gaming Association convention in Phoenix, Arizona this month.
TicketBiscuit, founded in 2001, provides proprietary software that powers the online ticket sales of over 500 clients and partners across North America and around the world. TicketBiscuit’s complete suite of services and solutions empowers casinos to sell tickets online through their own websites, via call center, and via the TicketBiscuit web-based box office interface. TicketBiscuit is a proud associate member and sponsor of NIGA, OIGA, NWIGA, and GPIGA. For more information on TicketBiscuit, please visit http://www.ticketbiscuit.com.