CastCoverZ!™ Founder Featured in Womenetics Series on Successful Entrepreneurs

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Annette Giacomazzi, CEO and Founder of CastCoverZ!, the global leader in cast covers, reveals first-year-in-business hardships and unveils intuitive customer service principles.


I’ve always been a fan of the Womenetics ‘Success Stories’ series. Being featured in the series has been a convergence of humility and excitement.

Womenetics, a globally recognized center of influence regarding women’s leadership and gender diversity, and a Fortune 100 Best Sites for Women, recently featured Annette Giacomazzi, CEO of CastCoverZ!, in an article titled, “Six Broken Bones Lead Entrepreneur Annette Giacomazzi to Get Creative.” Giacomazzi said, “I’ve always been a fan of their ‘Success Stories’ series. Being featured in the series has been a convergence of humility and excitement.” CastCoverZ! manufactures covers for casts, braces, slings, splints, walking boot covers and designer colored crutches and CrutchWear®. CastCoverZ! also carries additional orthopedic comfort and waterproof products.

Journalist Olivia Putnal captured the highs and lows of Giacomazzi’s first year at the helm of CastCoverZ!. The lows were extraordinary. For example, the first batch of products manufactured turned out to be unsellable and couldn’t be returned, the business partnership failed and Giacomazzi was diagnosed with a rare form of breast cancer. But, the highs are just as important to her success story. Giacomazzi shared, “Our success is due to our customers responding to our products and our service. Serving them is the bedrock of our success.”

Giacomazzi continued, “Womenetics global reach and high caliber content was the perfect opportunity to unveil our seven customer service maxims that frame ‘The de Lancey Principle’.” Giacomazzi explains that her father, Ted H. de Lancey, was the consummate business owner who lived serving his customers, caring for his employees and living those principles with his family. She basically dusted off his customer service philosophy and breathed new life into it. Recognizing that every human being craves to be understood, believed and valued, the need is great to make a connection with every person they encounter. Giacomazzi explained, “Only when connections are made are they remembered and talked about. Our job is to make sure that connection be a memorable, positive experience.”

Annette Giacomazzi is uniquely qualified to bring this philosophy to others. For two decades, her focus was selling marketing programs to Fortune 500 C-Level executives, all men. Then her gears had to shift with CastCoverZ! because of its predominantly female buyer. Giacomazzi said, “Selling in a B2B environment to men is about building trust and is performance driven; whereas selling in a B2C environment to women is about building trust and full engagement: listening to them, believing them and giving them a voice.” Giazomazzi finished, “A customer said it best, ‘I have no problem promoting products and a business that deserve to be promoted. I love your business philosophy: customers matter first.’ That customer’s experience exemplifies The de Lancey Principle, a memorable and positive connection, and that is great business.”

About CastCoverZ!™
CastCoverZ! is the leading global manufacturer, e-tailer, and innovator of orthopedic soft goods and patient requested orthopedic gear. CastCoverZ! has been featured in, Yahoo!, Entrepreneur, The Huffington Post, Womenetics, Mom Invented, Orthopedics This Week and in the book by best-selling author Stephen Key “One Simple Idea for Start Ups and Entrepreneurs.” Testimonials from celebrities include: Kelly Ripa (LIVE with Kelly & Michael), Dolvett Quince (Personal Trainer on ABC’s “The Biggest Loser”) and Lori Greiner (Shark Tank Judge and QVC Mogul). CastCoverZ! products ship world-wide and are currently available at select orthopedic surgeon offices, pharmacies, or direct at

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Carol Presser

CastCoverZ! Customer Service
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