The Equitium Group Acquires Caswell-Massey

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The Equitium Group, a Miami-based investment firm focused on the health and beauty as well as the luxury products and services industries, has announced that it has acquired Caswell-Massey, the Edison, New Jersey-based purveyor of luxury personal grooming products. Caswell-Massey was acquired from BFMA Holdings, a Pompano Beach, Florida-based investment firm. Terms of the deal are undisclosed.

We were attracted by Caswell-Massey's legacy of producing top-quality products. It perfectly fits our investment focus of backing personal care and luxury companies that have strong growth potential

    "We were attracted by Caswell-Massey's legacy of producing top-quality products. It perfectly fits our investment focus of backing personal care and luxury companies that have strong growth potential," said Amir R. Amir, Managing Partner at The Equitium Group. Added fellow Equitium Managing Partner Anthony Nichtawitz, "We look forward to applying Caswell-Massey's rich experience in consumer goods toward the many opportunities available to the company. We also believe the company will provide us with an excellent platform for further investments in the luxury sector."

Caswell-Massey, founded in 1752, is believed to be America's first apothecary and perfumer. It is best known for its high-quality grooming products including soaps, lotions, fragrances, and accessories. According to the company, its products have been enjoyed by personalities throughout American history, ranging from George Washington to countless Hollywood luminaries. After over 250 years in business, the company continues to focus on providing the finest grooming products available, developed by combining centuries of experience with world-class, modern preparation techniques.

About Caswell-Massey

Originating in 1752 in Newport, Rhode Island as Dr. Hunter's Dispensary, Caswell-Massey is among the oldest companies in America. The company uses unique, age-old methods in producing its soaps, lotions, fragrances, and other personal care items. Its products are sold through stand-alone retail stores in the United States, department stores, and the Internet, as well as through one of the country's longest-standing catalogs. For more information, visit http://www.caswellmassey.com.

About The Equitium Group

Based in Miami, Florida, The Equitium Group invests in health and beauty, luxury, fashion, and personal care companies, and provides management consulting and financial advisory services across industries.

The company employs an Active Ownership style to its investing, which means providing on-the-ground, high-caliber management support for each investment. Equitium works closely with portfolio company management teams and its network of partner companies to drive superior results for its investments. In addition, Equitium provides general management consulting and financial advisory for companies and investment funds. For more information, visit http://www.equitiumgroup.com.

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Ramesh Dhanaraj
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