Dreams, Inc. Acquires StarStruck/ProTeam : Further Strengthens Multi-Channel Strategy

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Dreams, Inc. (AMEX:DRJ), a vertically integrated leader in the sports licensed products industry, announced today that it has acquired the assets of StarStruck/ProTeam, a catalog-focused retailer in the sports licensed products industry.

In the past, FansEdge customers have consistently expressed a desire to receive a catalog, which is something we have been exploring for a while

As a result of this acquisition, StarStruck's catalog and E-commerce business will now be able to leverage a much wider product offering, more robust E-Commerce platform, a cost-efficient back office and a more sophisticated set of marketing tools and expertise through Dreams' retail subsidiary. In addition, through the addition of a catalog business, Dreams will further strengthen its multi-channel approach to retail, while opening up a new stream for continued revenue growth.

"In the past, FansEdge customers have consistently expressed a desire to receive a catalog, which is something we have been exploring for a while" said Dreams Retail president and FansEdge founder Kevin Bates. "Purchasing StarStruck presented the company with the perfect opportunity for expansion, with more than 10 years of experience in catalog-focused retail and more than a three million customer base. The catalog channel is a critical part of the multi-channel shopping experience, and we are confident that the synergy between StarStruck and Dreams' family of brands provides a competitive edge in multi-channel shopping that will bring added value to customers and shareholders for years to come."

Star Struck/ProTeam is one of the largest catalog and internet retailers of licensed Major League and Minor League merchandise in the country. The company also produces the Official Catalog for The Mets. The catalogs contain a vast array of products ranging from core items such as caps and jerseys to a wide range of collectibles. In addition to the print catalogs, Star Struck/ProTeam also has a significant internet presence.

"By combining our strength with that of Dreams Retail, we see a tremendous upside for both companies and our customers," said Jason Scheets, president of StarStruck/ProTeam. "The two companies complement each other perfectly, offering an enormous product mix online, through catalogs and through retail stores to sports fans across the world."

StarStruck/ProTeam catalog will continue to circulate, along with a new FansEdge catalog. Both will be mailed out within the next 30 days.

DREAMS, INC. trades under the ticker symbol: AMEX:DRJ




Statements contained in this press release, which are not historical facts, are forward looking statements. The forward-looking statements in this press release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements made herein contain a number of risks and uncertainties that could cause actual results to differ materially. These risks and uncertainties include, but are not limited to, specific factors impacting the Company's business including increased competition; the ability of the company to expand its operations and attract and retain qualified personnel, the uncertainty of consumer's desires for sports and celebrity memorabilia; the availability of product; availability of financing; the ability to sell additional franchises; and general economic conditions.

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David M. Greene
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