Dreams, Inc. Acquires StarStruck/ProTeam
Further Strengthens Multi-Channel Strategy
CHICAGO (Business Wire EON/PRWEB ) September 15, 2008 --
Dreams, Inc. (AMEX:DRJ), a vertically integrated leader in the sports
licensed products industry, announced today that it has acquired the
assets of StarStruck/ProTeam, a catalog-focused retailer in the sports
licensed products industry.
As a result of this acquisition, StarStruck’s
catalog and E-commerce business will now be able to leverage a much
wider product offering, more robust E-Commerce platform, a
cost-efficient back office and a more sophisticated set of marketing
tools and expertise through Dreams’ retail
subsidiary. In addition, through the addition of a catalog business,
Dreams will further strengthen its multi-channel approach to retail,
while opening up a new stream for continued revenue growth.
“In the past, FansEdge customers have
consistently expressed a desire to receive a catalog, which is something
we have been exploring for a while” said
Dreams Retail president and FansEdge founder Kevin Bates. “Purchasing
StarStruck presented the company with the perfect opportunity for
expansion, with more than 10 years of experience in catalog-focused
retail and more than a three million customer base. The catalog channel
is a critical part of the multi-channel shopping experience, and we are
confident that the synergy between StarStruck and Dreams’
family of brands provides a competitive edge in multi-channel shopping
that will bring added value to customers and shareholders for years to
come.”
Star Struck/ProTeam is one of the largest catalog and internet retailers
of licensed Major League and Minor League merchandise in the country.
The company also produces the Official Catalog for The Mets. The
catalogs contain a vast array of products ranging from core items such
as caps and jerseys to a wide range of collectibles. In addition to the
print catalogs, Star Struck/ProTeam also has a significant internet
presence.
“By combining our strength with that of Dreams
Retail, we see a tremendous upside for both companies and our customers,”
said Jason Scheets, president of StarStruck/ProTeam. “The
two companies complement each other perfectly, offering an enormous
product mix online, through catalogs and through retail stores to sports
fans across the world.”
StarStruck/ProTeam catalog will continue to circulate, along with a new
FansEdge catalog. Both will be mailed out within the next 30 days.
DREAMS, INC. trades under the ticker symbol: AMEX:DRJ
www.DreamsCorp.com
www.StarStruck.com
www.FansEdge.com
Statements contained in this press release, which are not historical
facts, are forward looking statements. The forward-looking
statements in this press release are made pursuant to the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking
statements made herein contain a number of risks and uncertainties that
could cause actual results to differ materially. These risks and
uncertainties include, but are not limited to, specific factors
impacting the Company’s business including
increased competition; the ability of the company to expand its
operations and attract and retain qualified personnel, the uncertainty
of consumer’s desires for sports and
celebrity memorabilia; the availability of product; availability of
financing; the ability to sell additional franchises; and general
economic conditions.
See the original story at: http://eon.businesswire.com/releases/catalog/dreams/prweb1335604.htm
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