Shopping Takes Center Stage with New "Catalogs" iPad App Category

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The new Catalogs category in the iPad App Store drives shoppers to

"Online catalog shopping is increasingly relevant," said Richard Linevsky, co-founder.

In just 24 hours, for iPad has already seen a big lift in shopping activity with its inclusion in the new “Catalogs” category in the Apple iPad iTunes store.

Richard Linevsky, co-founder of, says, “The addition of this new Catalogs category is really the first true shopping department that has been introduced in the iPad app store and we are delighted that it is focused on catalog shopping. It demonstrates just how relevant, important and active online catalog shopping is today.”

In 2010, was the first company to launch an iPad app for creating, viewing and shopping catalogs. for iPad is also the only app that can build an iPad optimized catalog for stores that do not have a print catalog. This technology makes an iPad friendly catalog technically and economically feasible for e-retailers and catalogers alike.

“Brands such as Footlocker, Bebe, Perry Ellis, Coors and Company, Hot Topic and Things You Never Knew Existed are engaging customers on for iPad as a key part of their multi-channel marketing strategies,” says Linevsky. “Although the medium is changing, catalogs are more pertinent and compelling than ever, giving shoppers what they desire: a way to discover new products with every turn of the page.”

Since 1996, shoppers have universally recognized as a trusted premier shopping service, attracting more than 1,000,000 unique visitors each month. The comprehensive website, newly launched for iPad and online catalogs feature over 740 major and specialty retailers and provide shopping access via web, iPad and mobile phone platforms.

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Anne Rose
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