Game Show Network’s CATCH 21™
Goes Mobile With Cellufun
New Cross-Platform Game Show CATCH 21 Now Available to Consumers on
the Go, Thanks to New Deal Between GSN and Cellufun
NEW YORK (Business Wire EON/PRWEB ) July 21, 2008 --
GSN, the premier television network for games, and Cellufun, the “world’s
mobile playground” and ad-supported mobile
games community, have announced a deal to bring the upcoming GSN show
CATCH 21 to mobile gamers across the world. The deal is in association
with WorldWinner, which currently hosts a free Flash game version of
CATCH 21 on GSN.com and AOL’s Games.com, as
well as a cash competition version on WorldWinner.com, GSN.com and a
broad network of partner sites. The television version of CATCH 21
premieres tonight at 7:30PM E/6:30PM C on GSN.
GSN airs some of the most popular game show series and original game
show content on TV today. CATCH 21, created by executive producer
Merrill Heatter and executive produced by Scott Sternberg, comes to GSN
with fast-action entertainment that blends pop trivia with the
tension-filled excitement of the classic card game, 21.
Cellufun, whose award-winning games have contributed to its growth rate
of over 500% in the last year, has 5 million unique users who consume
more than 70 million page views every month.
Cellufun’s deal with GSN and WorldWinner
represents the new paradigm in marketing a TV show with new media.
Because of the participatory nature of the game, GSN will leverage the
audience’s engagement with both the Web and
their mobile handsets to promote the CATCH 21 show.
“This deal represents the cutting edge of TV
promotion,” said Arthur Goikhman, CEO and
co-founder of Cellufun. “Integrating our
mobile game into CATCH 21’s coverage on
GSN.com and WorldWinner.com really rounds out a fully integrated
marketing campaign for the show.”
“The online version of CATCH 21 has become a
favorite of hundreds of thousands of casual gamers, which presents an
excellent opportunity to engage fans in new ways via the TV show and the
mobile game,” added Peter Blacklow, president
of WorldWinner and executive vice president, Digital, GSN.
Users can play the CATCH 21 game on their mobile web browsers at: http://gsn.cellufun.com
or text Catch to 95495 to have instructions sent to their handheld.
Users must have a data plan to play; certain data charges may apply.
WorldWinner, where CATCH 21 got its start as an online game, is a
controlled subsidiary of Liberty Media Corporation attributed to the
Liberty Entertainment Group (Nasdaq:LMDIA), and hosts online
competitions in some of the most popular casual games –
including Solitaire, Bejeweled 2, Family Feud, SCRABBLE®
Cubes, Luxor and Cubis – in which players
compete against one another for cash and prizes.
GSN is jointly owned by Sony Pictures Entertainment and Liberty Media
Corporation and distributes competition programming through its
66-million subscriber cable television network and its casual and
skill-based online games portal, GSN.com.
About Cellufun
Cellufun is a community-driven mobile gaming portal providing free games
designed to encourage social interaction between players. People from
all over the world on all mobile networks access the site in their own
language to compete, collaborate, chat and share game hints in their
pursuit of real and virtual prizes.
In addition to producing award-winning original games, Cellufun partners
with major media companies to deliver world-class branded entertainment.
It also works with agencies and advertisers to design customized mobile
marketing solutions that provide an unprecedented level of brand
interaction and immersion.
About WorldWinner
WorldWinner (www.worldwinner.com),
a controlled subsidiary of Liberty Media Corporation attributed to the
Liberty Entertainment Group (Nasdaq:LMDIA), is a leading provider of
online game competitions. It hosts competitions in some of the most
popular casual games—including Solitaire,
Bejeweled 2, Family Feud, SCRABBLE® Cubes and
Cubis—in which players compete against one
another for cash and prizes. WorldWinner’s
broad network of partner sites includes leading global brands, such as
AOL Games, EA-Pogo, GSN.com, Lycos, MSN Games and MyPoints. WorldWinner
has more than 30 million registered players worldwide.
About GSN
GSN is an industry-leading, game content provider distributing
competition programming through its 66-million subscriber cable
television network and its casual online competition games site,
GSN.com. As the premier television network for games, GSN features
classic game show titles as well as original game show content. GSN.com
features cash competitions in dozens of popular casual games, hosted by
WorldWinner.com. GSN is distributed throughout the U.S. and Canada by
all major cable operators, satellite providers and telcos. The company
is jointly owned by Sony Pictures Entertainment and Liberty Media
Corporation. For further information, visit GSN’s
press website at corp.gsn.com.
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