McCormick Selects ToolBox Advantage to Drive Better Business Insight

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Category Management and Business Insights Solution is Expected to Improve Business Performance

Category Management

By having this kind of insight at hand, we can have a truly productive dialogue with our retailer partners, to help pinpoint the most compelling opportunities on products, pricing, promotions and understanding the customer.

ToolBox Solutions, a market leading insight provider in the area of Business, Customer and Category analytics, today announced that McCormick Canada, a subsidiary of McCormick & Company, Incorporated a $4 billion global flavour leader, has selected ToolBox Advantage™, as their new business insight solution.

“McCormick Canada is committed to providing our sales team with a market leading business insights solution, in order to ensure value-added collaboration with our retailer partners.” said Colleen Douglas, Director, Category Solutions at McCormick. “Only by getting to the critical answer quickly, is it possible to make the correct decision, at the right time - driving improved category and brand performance. The ToolBox Advantage solution will enable our team to identify what matters most to our business, and then more importantly, act on it.”

McCormick Canada has selected ToolBox’s Advantage platform, in order to improve business performance, category-management process and collaboration with partners. This solution will enable McCormick to clearly understand performance at any level of the category, by integrating multiple data sources and providing a web-based solution interface. By combining insight as well as business review automation, the McCormick Canada team will be able to concentrate on growing the category and their key brands.

“This solution will help to bring transparency to key opportunities within the category or account” continued Douglas. “By having this kind of insight at hand, we can have a truly productive dialogue with our retailer partners, to help pinpoint the most compelling opportunities on products, pricing, promotions and understanding the customer.”

“We are delighted to work with McCormick Canada and move them to the next evolution of business insight,” said Kirk McDonald, Vice President of Customer Sales at ToolBox Solutions. “McCormick Canada, has always been a progressive customer, looking for strong and rapid return on investment, and ensuring its teams are armed with the best possible solutions. I believe this partnership will ensure that they achieve this.”


With offices in Canada and the United States, ToolBox Solutions is a market-leading provider of retail-insights solutions and has been generating business benefit to customers for more than 14 years. ToolBox delivers configured solutions for Retailers, Wholesalers and Manufacturers that enable rapid, phased-based benefit at all levels of the enterprise: Executive, Category, Field and Store. By combining data-integration expertise, a comprehensive knowledge of retail business process and market-leading insight solutions, ToolBox is unique within the industry.

McCormick & Company, Incorporated is a global leader in flavor with more than $4 billion in annual sales. McCormick manufactures, markets and distributes spices, seasoning mixes, condiments and other flavorful products to the entire food industry – retail outlets, food manufacturers and foodservice businesses – in more than 125 countries and territories. Since Willoughby M. McCormick founded the company selling root beer extract in 1889, McCormick has demonstrated a strong commitment to the communities in which it operates and the planet as a whole. Innovation in flavor and a clear focus on employee engagement and product quality has allowed McCormick to grow its business globally and become the flavor leader it is today. For more information, visit

If you’d like more information about this topic, contact Amit Shauli at 1-888-550-8665 X 7048 or email him at ashauli(at)toolboxsolutions(dot)com

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Amit Shauli
ToolBox Solutions Inc.
+1 (888) 550-8665 Ext: 7048
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since: 12/2009
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