Increase the Profitability of your Catering Business

Share Article

CaterTrax, the leading provider of enterprise catering and foodservice management solutions, released the fourth in its series of infographics today, Prosper. The infographics constitute the company’s interpretation of a maturity model called The CaterTrax Effect. The graphic illustrates how operators can leverage the tools in the CaterTrax Platform to increase profitability.

To view the full graphic, click "Prosper Infographic" in the article

Our platform not only has the tools to help clients plan for promotion and growth, it has also tools to help them execute their plan.

The Prosper infographic illustrates how foodservice operators can use the CaterTrax Platform to grow their businesses. The Track infographic featured a car driving toward a golden city on the horizon. In Prosper we have arrived in the city and are visiting Ri₵hes Café and Catering. The graphic showcases the promotional tools available in the CaterTrax Platform and highlights the growth that clients experience.

Regardless of market segment, on average CaterTrax clients experience 15% growth year over year. The CaterTrax Effect series is the company’s take on a business maturity model that illustrates how clients achieve this growth. As the series has progressed, the infographics have demonstrated how the platform takes caterers out of Chaos, puts them in Control, and gets them on Track to prosperity.

“Prosper is our favorite phase of the model for obvious reasons,” said CFO and Co-Founder Dan Welch. “Our mission is to help foodservice professionals promote, grow, manage, and sustain their businesses. So, we love seeing our clients succeed.”

Prosper is about growth, and there are only three ways to do that in business. To grow, businesses must increase the number of new customers, increase the frequency of purchase by existing customers, and increase the amount purchased by existing customers. The end result of these increases is a more profitable business. The CaterTrax Platform offers features like coupons, loyalty programs, social media plugins, a message center, and automatic upselling. These tools help clients maintain customer relationships, reward loyalty, and influence spending habits.

“This phase of our model focuses on top line management, promote and grow” said CEO and Co-Founder Rich Rund. “Our platform not only has the tools to help clients plan for promotion and growth (as seen in Track), it has also tools to help them execute their plan.”

Prosper is the third phase of The CaterTrax Effect, getting clients on track for a prosperous future. The remaining phase is Scale. The company will release the final infographic in the next few weeks.

About CaterTrax

CaterTrax is an industry-leading SaaS company specializing in foodservice management software. The company was started with a core mission: to improve the lives of foodservice professionals. Created by caterers for caterers, the CaterTrax Platform was born out of years of industry experience. The software was initially developed to run the family catering business more efficiently. Since its formal launch in 2000, thousands of sites have implemented CaterTrax solutions in a variety of industries across North America.

CaterTrax allows its clients to implement custom solutions by offering a suite of highly configurable modules that seamlessly integrate together. The platform helps users promote, grow, manage, and sustain their businesses by streamlining back of the house operations and driving more business to the front. Regardless of market segment, in CY 2011, clients on average had a 15% growth in sales revenue, number of orders, and order size after implementing a CaterTrax solution.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Deirdre Becker
Visit website