Microchip Cat Flaps
(PRWEB UK) 8 August 2012
During the last 12 months trading, Easy Animal one of the UK's leading online pet retailers has seen a 200% growth in the sales of cat flaps to homes and businesses.
This significant increase has come at a time when the the economy has been struggling and the construction industry has been in decline, fewer new build homes generally means fewer customers for new cat flaps.
However after a new marketing strategy was implemented the results have been impressive especially for the sales of microchip cat flaps. this new cat flap technology makes cat flaps more secure and ensures that unwanted intruders are not allowed to pass through the flap as they only let your cat in. Sophie Berrisford marketing manager at Easy Animal commented, 'Our cat flap sales have been really encouraging for the Pet Porte and Sureflap brands, but also Staywell and Cat Mate flaps sales are also increasing'.
With many owners of cats understanding the benefits of the new cat flaps they are upgrading their existing cat flaps to the new microchip versions, these basically operate from your cats microchip and a sensor in the flap recognises your cats unique chip ID and will not then open for rogue intruder cats. They also mean that your cat doesn't need to wear a collar which is a significant benefit for most cats too.
The great news is that during the last 12 months that costs of these microchip cat flaps has fallen by approximately 40% so they now retail at around £70 which is more affordable and this also have helped to the public to upgrade.
Anyone seeking free advice on which is the best microchip cat flap to install, can call Easy Animal on 0845 180 1010 for free impartial advice.