The 'Book IS the Store' application is one of the most profound innovations I've seen in my forty years in the book publishing industry. Properly implemented, it's like printing money! – Stan Corwin, former president of Pinnacle Books
Los Angeles, CA (PRWEB) May 26, 2011
Now, with Cathedral Rock Publishing's new "Book IS the Store" application, book publishers, authors – even musicians and music publishers – can turn a single sale into multiple and continuing sales, by offering products and services selected for a customer with specific interests, presented at precisely the right time in the eBook. But the key to success is doing it without disrupting the reading experience.
The Writing is on the Wall
Last October Amazon sold more digital books than hardcover and softcover books combined. And that was before the “iPad and Kindle Christmas of 2010.” Publishers who believed they could ignore digital publishing for “a few more years” realize that is no longer possible.
The Good News
Most paper-oriented publishers are invested in traditional publishing. Their full warehouses, dwindling revenues and shrinking margins are linked directly to the exploding digital publishing revolution. Does that mean that publishers need to shut down their paper publishing operations?
But publishers need to make smart decisions and they need to make them quickly.
“Paper publishing is still with us, but every quarter its profitability diminishes,” says Cathedral Rock Publishing’s Stephen Smoke. “If you’re a publisher, we don’t have to tell you that. Most publishers are looking for a plan to re-purpose existing assets to make them relevant in the new digital economy—a plan that acknowledges and leverages existing assets, yet creates a clear path to the greener pastures of digital publishing.”
Enter Cathedral Rock Publishing’s “Book IS the Store” Applications.
As the name suggests, Cathedral Rock puts e-commerce directly into the eBook. We transform MultiMedia eBooks into discreet stores that offer products and services to a target audience that is essentially pre-sold because they’ve already bought the book. The old adage is true: The easiest customer to sell to is an existing one. In addition, customers are most predisposed to upsells when they make the initial purchase.
And not just digital delivery…
Perhaps even more compelling, authors and publishers aren’t limited to selling digital products. They can sell services—as well as other people’s products and services—that are compatible with their readers’ interests. In other words, the “Book IS the Store” application lends itself naturally to joint ventures and affiliates, which Cathedral Rock expects will become commonplace due to “time to market” constraints, and “building vs. partnering” realities.
Proof in the Pudding
In April of 2011 Cathedral Rock Publishing published the 1st “Book IS the Store” application, a MultiMedia eBook that contained its own music soundtrack: Cathedral of the Senses. Just like a movie, where song excerpts are played during appropriate moments of a scene, this novel does the same thing. But with Cathedral of the Senses, if the reader likes the song excerpt, he can click out directly from the eBook and purchase the entire song (or soundtrack). After the purchase, the eBook reopens to the exact place the reader left off.
A week later Cathedral Rock Publishing released another first, John David Balla’s "The Big Bite and the Shocking Truth About Original Sin," a MultiMedia eBook that contains Balla’s music video, “In Heaven (there ain’t no),” which plays directly inside the chapter of the same name.
The video can be expanded to full screen mode for a richer viewing experience. Though not a “Book Is the Store” application per se -- Balla decided to include the entire video (not just an excerpt) within the book, providing additional value to the customer, while still undercutting the price of most “pure vanilla” eBooks. Cathedral Rock sees this tried and true “more for less” marketing tactic also gaining momentum in the MultiMedia eBook space.
About Cathedral Rock Publishing
Cathedral Rock Publishing specializes in monetizing MultiMedia eBook content for book publishers and authors, as well as music publishers and songwriters, with an emphasis on re-purposing existing catalogs at a fraction of the price of creating new ones. For more information, and to see video demonstrations of our MultiMedia eBooks in action, go to http://CathedralRockPublishing.com.