Breaking Launches with Local Daily Deals Specials to Raise Funds for the San Bruno Fire Victims

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Breaking Causes demonstrates that online fund raising for good causes can be made a lot more enticing when donors receive valued services for their donation.

Local businesses using coupons to help San Bruno Fire victims

The idea of a Groupon for causes is really a no-brainer. What makes unique is they deliver great deals and donate all net proceeds to a charity, not just a portion. This is truly doing well and good.

Breaking has launched to provide a free community service for nonprofit organizations and good causes that uses an innovative reward system for attracting donors. Breaking Causes takes the concept of the online Daily Deal discount coupon made popular by Groupon and creates Daily Deal campaigns for good causes that are promoted locally and regionally across the national media network The Breaking News Network. With Deals discounts ranging from 50%-80%, consumers not only feel good about supporting a worthy cause, but they receive tangible value for their donation.

Breaking Causes, together with local managers of the Breaking News Network cities, selectively work with good causes to create campaigns with local merchants at the grass roots level. Participating merchants receive good will from their community support while benefiting from new customer acquisition in the same way Groupon’s Daily Deals does. The cause benefits fully from all funds raised; after hard costs associated with coupon payment processing, fulfillment and after care support are deducted, the net proceeds are donated in full to the cause within 15 days.

Breaking Causes also selectively works with local businesses in creating the same type innovative fund raisers for causes they support. Causes and local merchants can submit their interest at

"The idea of a Groupon for causes is really a no-brainer," says Joe Waters of, a blog devoted to following cause marketing trends, and Director, Cause Marketing with the Boston Medical Center. "People love great buys and to support a great cause. What makes unique is that they deliver great deals and donate all net proceeds to a charity, not just a portion. This is truly doing well and good."

Today, Breaking Causes launches its first fund raising campaign for the victims of the San Bruno Fire, presented across ten Breaking News city sites (for example, Breaking Coastside News) spanning the San Francisco peninsula. One of the aims of Breaking Causes is to quickly mobilize business communities to develop fund raisers in unexpected or crisis situations. All it takes is a coupon.

About Breaking Causes

Breaking is the community service initiative of The Breaking News Network chartered to support and fund good causes, local, regional and national, by developing Daily Deal campaigns that are actively promoted on the Breaking News Network and its social media feeds. The Breaking News Network is a national media network of hyperlocal city sites with the mission of serving communities with social media sourced local news and daily deals.

For more information:

Patrick Kitano
Domus Consulting Group
(415) 573-2481


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