The value of Vocus is having that day-to-day resource at your fingertips; it gives us a whole bank of knowledge and resources.
London, UK (PRWeb UK) October 9, 2009
Vocus, Inc. (NASDAQ: VOCS) a leading provider of on-demand software for public relations management, today announced that CBM, the overseas disability charity, has selected its software to plan, execute and track its media outreach efforts. CBM is an international Christian development organisation, which acts upon the needs and rights of people with disabilities in more than 90 countries.
"We signed with Vocus within a week of having our demonstration of the product as we knew it was exactly what we needed," said Stephen Butler, Head of Fundraising and Communications at CBM. "The value of Vocus is having that day-to-day resource at your fingertips; it gives us a whole bank of knowledge and resources."
Among the factors CBM finds attractive in Vocus is its impressive ease of use and the depth of information on media contacts within the online tool. Vocus also features key relationship building capabilities and insights to keep outreach efforts relevant to a given contact. Examples include contact profiles based on research, automated tracking of outreach efforts, and links recent coverage which provides PR professionals familiarity into what a particular contact is covering.
"Vocus automates the time consuming and laborious processes of every day PR tasks which enables us to focus our time on strategic efforts," said Butler. "Our attraction to Vocus was based on the depth and knowledge of its resource."
Butler continues by pointing out that Vocus has already helped CBM secure results, by referring his team to a relevant media outlet they might not have otherwise considered.
"It's nice to see Vocus is already working for us," said Butler. "It helped us identify a niche Christian publication that is interested in our news and our work - and that publication covered one of our first announcements using Vocus. Having Vocus is like having our own in-house PR team."
Butler pointed out that social media is an area CBM aims to explore with Vocus too, and intends to identify bloggers and online journalists that cover its line of work, rather than limiting their outreach efforts to traditional media.
"We are delighted that CBM chose Vocus as their communications software provider," said David Parker, Commercial Director at Vocus. "It is gratifying to see that CBM is already finding value and the software tool is proving to have a positive effect on their PR programmes."
VOCUS, Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management, helping organisations of all sizes fundamentally change the way they communicate with the media and the public, optimise their public relations efforts and measure their impact. The web-based software addresses the critical functions of public relations including media relations, news distribution and news monitoring, and provides the critical capability to monitor and analyse social media conversations from virtually any source and track results compared to key competitors. Vocus is used by more than 3,700 organisations worldwide and is available in seven languages. Vocus is based in Lanham, MD with offices in London, Europe, and Asia. For more information, visit http://www.vocus.co.uk .
CBM is an international development organisation, committed to improving the quality of life of persons with disabilities in the poorest countries of the world. Based on its Christian values and over 100 years of professional expertise, CBM addresses disability as a cause, and a consequence of poverty, and works in partnership to promote an inclusive society.
# # #