The Coffee Bean & Tea Leaf® to Expand Product Offerings to Include CBTL® Single Serve Beverage System

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The CBTL® machines, beverage capsules and accessories now available in easy to shop pre-bundled sets

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CBTL® Kaldi, Milk Frother and Beverage Capsule Package

The Coffee Bean & Tea Leaf®, the Southern California-based specialty coffee and tea company, announced today that its CBTL® Single Serve Beverage System will now be available on Amazon.com. Amazon customers will be able to purchase the CBTL® Kaldi and Contata models, Milk Frother, beverage capsules and accessories – everything they need to re-create signature The Coffee Bean & Tea Leaf® espresso, coffee, tea and specialty beverages at home, with one touch.

“Our hand-crafted coffee has been available to Amazon customers for the past few years and we are excited to add our CBTL® Single Serve Beverage System to the Amazon line-up,” said Mel Elias, President and CEO of The Coffee Bean & Tea Leaf®. “With CBTL®, Amazon shoppers can enjoy even more of The Coffee Bean & Tea Leaf® café experience at home.”

To make the shopping experience even easier, Amazon.com and The Coffee Bean & Tea Leaf® will offer consumers two introductory CBTL® product bundles. The first bundle, Kaldi and 30 capsules, will include the CBTL® Kaldi model machine in piano black; along with a variety of espresso, coffee & tea beverage capsules specially priced at $179.99 (retail value of $230.00).

The second bundle, the Kaldi model machine, Milk Frother and 60 capsules, will include the CBTL® Kaldi in piano black; CBTL® Milk Frother in black and a variety of espresso, coffee & tea beverage capsules, priced at $249.99 (retail value of $304.95).

In addition to the bundled sets, both the CBTL® Kaldi and Contata model machines, as well as beverage capsules are available for purchase individually.

ABOUT THE COFFEE BEAN & TEA LEAF®
Born and brewed in Southern California since 1963, The Coffee Bean & Tea Leaf® is the oldest and largest privately-held specialty coffee and tea retailer in the United States. Embodying a passion for connecting loyal customers to one another with carefully handcrafted products, the company is known for sourcing and providing the finest ingredients and flavors from around the world. For nearly 50 years, The Coffee Bean & Tea Leaf® has demonstrated a passion for product innovation epitomized by The Original Ice Blended® beverage. The company has grown to be an international icon and currently has more than 800 stores in 21 countries. In 2010, The Coffee Bean & Tea Leaf® launched the CBTL® Single Serve Beverage System that allows consumers to make their favorite espresso, brewed coffee, tea and specialty beverages at home, at the touch of a button. For more information, visit http://www.cbtl.com or http://www.facebook.com/cbtl.

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Christina Gilmour
JS2 Communications
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