Childhood Obesity Program For School Age Children Created by CC Vending, Inc., Bronx, NY with the New (Soft) Drink Accountability Program

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As part of the war on sugar-filled drink and childhood obesity, CC Vending, Bronx, takes up the banner and creates a computerized system which would allow the parents to monitor the drinks their children purchase in schools across the city. CC Vending is one of New York City’s largest private vending companies, and is very concerned about the health of children. The DAP (Drink Accountability Program) would be installed into each school vending machine distributing drinks. Parents would have the ultimate say in what and how often their children purchase drinks. CC Vending will provide all 1400+ schools in the NYC Public School System with this program, Free of Charge!

Childhood Obesity, water, school programs

Vending machines like this one are in NYC schools.

"I know that Mayor Bloomberg is trying to change adult’s habits by limiting the size of drinks... but to change a nation, the change must start with the kids." Mr. Cascione said.

Mike Cascione, CC Vending President, has taken on the fight against sugary soft drinks—and childhood obesity. In 2009 they removed all the sugary drinks from school vending machines. They now provide water and flavored water. This was a result of a New York City mandate. The idea was that if kids are only offered healthy drinks, they will only drink healthy drinks. Unfortunately, this was not the case.
Because children have discretionary money of their own, offering only healthy drinks in the machines has not stopped kids from buying or drinking their favorite sugar-laden drinks. It only prevents buying them from the school vending machines. Kids are still drinking surgery soft drinks which they purchase within a block from the schools.
Mr. Cascione feels there is another way to approach the situation: Make parents accountable for their kid’s choices. “Parents want to be friends with their kids. It’s time for them to step up and say NO to what their children want, and begin to dictate what they need. The DAP program will do this.”
The DAP program will allow a parent to create an account for each child and put in a specified amount of money for drinks. For instance, a Gatorade, which is one of the proposed new drinks that kids request. A parent can go on-line, with their credit or debit card put enough money on their child’s account to purchase one drink (of their choosing) every day, every other day, once a week, whatever they determine to be the best choice for their child. The student will then put in their pin code at the machine and get their drink.
Vending machines are allowed in schools because they are a source of income for extracurricular activities. A portion of each drink purchased goes directly back to each school. Additionally, CC Vending Inc. sponsors both the CHAMPS (Cooperative, Healthy, Active, Motivated, and Positive Students) and PSAL (Public School Athletic Leagues) to the tune of several million dollars each year. While restricting surgery drinks and changing children’s diets are a major part of the fight to end obesity, activity is a necessary component as well. With school sports, like football, soccer, basketball and others, children have the opportunity to get up and get moving. Without these sponsorships, many of the programs would not be feasible. And many of the children have no other form of organized sports in which to participate.
“I know that Mayor Bloomberg is trying to change adult’s habits by limiting the size of drinks, where drinks are sold throughout the city, but to change a nation, the change must start with the kids, not with 60-year olds who has a lifetime of habits. It’s just like with smoking: Change the kids and they will help change their parents.” Mr. Cascione said.
And CC Vending believes that by making parents accountable for their kid’s purchases, this will set the stage for what needs to happen.
CC Vending believes in this concept so strongly they will put this computerized program into every school in the NYC Public school system at no cost to the school. CC Vending will also provide information and training for school personnel who can distribute it to the parents through written materials, school assemblies or Parent-Teacher meetings.
Mr. Cascione said, “It’s time to make parents accountable for their kid’s choices. DAP will do just that.”
For more information, interviews or comments,
Mike Cascione
CC Vending, Inc.
Bronx, NY

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