CelebrityBusinessAnalyst.com Announces Analysis on Which Party is the Villain in Avengers Salary Negotiations

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CelebrityBusinessAnalyst.com has released its analysis on the game of hardball Marvel Studios is playing with the cast of The Avengers. Inspired by a Huff Post Entertainment article, Celebrity Business Analyst explores salary negotiations as Marvel prepares to begin production on The Avengers 2.

Celebrity Business Analyst (C.B.A.) gave its analysis this week on salary negotiations between Marvel Studios and the cast of its wildly popular movie The Avengers. Exploration of this negotiation comes after a May 9, 2013 Huff Post Entertainment report on whether salary disputes will result in recasting.

According to Celebrity Business Analyst when a production company is certain that a film will include one or more sequels, it will sometimes have actors sign a contract detailing salary and expectations for all movies within the franchise. C.B.A. went on to state that this is apparently not the case for the upcoming sequel The Avengers 2. There has been dissension among the cast as Marvel Studios takes an uncompromising stance. It was stated that Marvel has a history of negotiating heavy back-end deals, meaning that a large sum of the cast members’ pay is based on the movie’s box office success. For instance, if the studio’s break-even point is $80 million dollars, it will pay actors a previously agreed upon amount when it grosses $80 million after the film’s release. This has been a facet of Hollywood pay for a long time.

Robert Downey, Jr. was paid over $50 million for his role in The Avengers and has stated that he will not to take a cut for the next movie. C.B.A.’s analysis is that Iron Man 3 has passed $740 million in tickets sales, not counting future cable and satellite replay revenue, and that comparatively Downey is asking a disproportionate amount. Other cast members made much lower salaries for the first movie, and Downey, Jr. is reportedly standing with them in negotiations. Currently, none of the actors from the first movie are signed for its sequel, and none of them are willing to be paid any less than what they were paid for The Avengers. Celebrity Business Analyst thinks the opinion of the actors is justifiable, and while high, is a correct business viewpoint on the part of the actors including Downey.

C.B.A. Editor is quoted as saying, “While stars’ pay might seem astronomical, it has everything to do with how well a movie succeeds. And the success of the movie is largely based on the actors. When a film is as triumphant as this one, the actors share an identity with their roles for fans.”

Celebrity Business Analyst’s opinion is that recasting the lot of superheroes might be a very bad move for Marvel, especially because each actor has starred in standalone films about the hero’s they play. The fact that each star has had a standalone film is a strong bargaining chip each actor has against Marvel Studios.

CelebrityBusinessAnalyst.com is of the opinion that Marvel Studios may be asking too much of its Avengers stars in their game of hardball. The company has moved up in the world with movies like Iron Man, Thor, and Captain America, and it can credit the actors with much of that success. Recasting the roles would certainly hurt the studio.

About CelebrityBusinessAnalyst.com:
Celebrity Business Analyst is a website that takes an interest in movie stars’ salaries, the business of entertainment, and what it takes to make movies.

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