Celebrity endorsements alone are no longer enough; you have to have a back end marketing, publicity, and promotional system to really make it work the way it’s supposed to.
Hollywood, CA (PRWEB) October 06, 2015
Starting October 1, the Celebrity Endorsement Agency in Los Angeles will begin offering a new level of promotional support to its new and existing business clients. The agency's CEO Christopher Lawrence says they will fuse the newest online public relations techniques with the latest new media endorsement opportunities.
While celebrity spokespersons and product endorsements were once only accessible to large corporations with massive marketing budgets, social media has opened up a new frontier in the endorsement industry.
Now, the Celebrity Endorsement Agency allows business owners to partner with celebrities interested in promoting products and brands through popular social media platforms. A social media-based endorsement strategy can greatly expand a brand's visibility among the key 18 to 34 demographic.
Beginning this October, the agency will begin offering publicity services in addition to marketing and promotional support for its clients. Press releases will be timed to coincide with the endorsement to help the client boost their online visibility and social media reach, thus helping achieve a greater return on investment.
The new press releases will be distributed to more than 30,000 bloggers and accessible to about 250,000 media subscribers through the Internet. And because the press releases will be widely distributed and optimized for search engines, the agency believes it will help clients see better traction on both the most popular search engines and social media apps alike.
“Celebrity endorsements alone are no longer enough; you have to have a back end marketing, publicity, and promotional system to really make it work the way it’s supposed to," said CEO Christopher Lawrence. "We’re proud to offer this enhanced publicity service to our clients at no additional cost.”
Already, the agency helps clients create customer acquisition and promotional strategies based on their celebrity endorsement.
About Celebrity Endorsement Agency, Inc.
The Celebrity Endorsement Agency helps clients grow their brands and increase awareness in the public eye. Celebrities force consumers to stop, engage, and (most importantly) buy. For companies interested in using celebrities as part of their promotional strategy, visit celebrityendorsementagency.com.