Site-search users are more inclined to buy. Mishandling their queries means losing a concrete selling opportunity. We chose a solution that can mimic our professional store staff, understanding the user's intent and returning the most relevant results
Piscataway, NJ (PRWEB) April 7, 2011
Wally's Wine & Spirits, the #1 Wine Store in Los Angeles, believes that an expert staff, fine selection and a unique shopping experience are vital components to success for their wine shop. The site looked for exactly the same from its site-search vendor. WallyWine.com used the Celebros site-search and merchandizing platform for getting search traffic to convert over 4 times better than the site average!
"Site-search users are more inclined to buy. Mishandling their queries means losing a concrete selling opportunity. We realized that our site-search is essentially a bridge between users coming to our shop and the vast selection of products we carry. Users searching for wine can easily express themselves wrongly as the terminology is often unique. We chose a solution that can mimic our professional in-store staff by understanding the intent of a search query and returning the most relevant results", said Troy Avitia, Director of eCommerce Operations, WallyWine.com.
Wally's Wine used search merchandizing to address queries for products the site does not carry. Search analytics was used to identify the relevant queries and alternative products were suggested through the merchandizing studio. For example, users that search for "remy martin cognac the black pearl louis xiii" are offered "Remy Martin Estate" products instead. Furthermore, merchandizing was used to attach special landing pages to non-product queries. For example, users searching for "event planning", "catalog", "customer service" or "returns" are automatically directed to the relevant page.
Celebros' CEO Mr. Ofer Alt commented, "We are delighted to have contributed to the impressive results of WallyWine.com. Celebros Site-Search makes a difference to hundreds of top online-shops globally. With cutting edge search and merchandising capabilities, merchants can effectively handle the search queries and cater for these users which are more inclined to buy than others".
Celebros, Inc. is a global leader in site-search, merchandizing, recommendations and mobile commerce for online retailers. Through its intelligent semantic search, Celebros site-search understands the shopper's intent, and returns relevant and accurate results which translate into increased Conversion Rate and Revenues for online stores.