Vertical Consultants Garners 47% Cell Tower Rent Increase for North Carolina Client

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Vertical Consultants reveals what led to their client's achieving an immediate substantial cell tower rent increase from the nation's second largest tower company.

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In our estimation, over 90% of all cell tower leases are considerably under-valued.

Vertical Consultants announces negotiations with the second largest cell tower developer have led to an immediate 47% increase in rent revenue for the telecom consulting firm’s client, SecurCare Self-Storage. SecurCare Self-Storage, the 13th largest self-storage operator in North America, is a Denver, Colorado based company operating over 150 locations in 12 states.    

Vertical Consultants was engaged by SecurCare Self-Storage to provide counsel to the self-storage company regarding its current cell tower lease associated with its Fayetteville, North Carolina site. Upon evaluation of SecurCare Self-Storage’s current agreement, Vertical Consultants deemed it significantly under-valued due to the use of the property and its importance to the cell tower tenant. Based upon this, Vertical Consultants assisted SecurCare Self-Storage in obtaining an immediate 47% increase in monthly cell tower rents and a modification of the lease terms that restructure how rent revenues are calculated over the remaining term of the lease.

Hugh Odom, President of Vertical Consultants, states “In our estimation, over 90% of all cell tower leases are considerably under-valued. The primary reason for this is most property owners do not have the information or representation to combat the telecom companies and their experts who have been working for the telecoms for the last three decades. Property owners should rethink the possibilities they have available to them.”

Vertical Consultants has situated itself as a source of information for property owners looking for answers to wireless telecom questions. Equipped with the expertise and knowledge of how some of the largest telecom companies in the world evaluate telecom sites, Vertical Consultants provides their expert skills and knowledge base to property owners, helping them make the most advantageous decisions when they lease their property for telecom placement. Vertical Consultants mission is to change the way things are done in the wireless industry and is willing to combat the largest telecom companies in the world to do so.

Vertical Consultants was founded in 2010 by Hugh Odom and is comprised of a group of wireless industry veterans with more than forty (40) years of combined experience. Vertical Consultants specializes in issues surrounding the wireless telecom industry and prides itself as a source of information for property owners. Vertical Consultants experience in the industry allows it to offer its clients unmatched expertise, services and results. Unlike others in their field, Vertical Consultants is able to handle every aspect of the issues surrounding a cell tower, rooftop or any other type of telecom lease, from start to finish. To learn more visit or contact Vertical Consultants at info(at)vertical-consultants(dot)com or 877.456.7552.

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Joanna Gaston

Hugh Odom
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