Demand for Cell Tower Infrastructure Impacts Cell Tower Property Owners

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Vertical Consultants reveals how the recent resurgence in demand for cell tower infrastructure affects property owners leasing their land for cell tower placement.

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True value of the wireless industry will always be rooted in the need for locations on the ground...

SBA Communications’ recent announcement that it will purchase over 3,250 towers from Tower Co. directly impacts cell tower property owners whose towers are involved in this transaction. This transaction, while having the most impact on the previously mentioned property owners, will also affect cell tower property owners across the U.S. SBA’s acquisition of over 3,000 Tower Co. towers and recently, Mobilitie’s 2,300 towers for over 2 billion dollars combined, highlights the value and importance of tower infrastructure to U.S. tower companies.

Jeffrey Stoops, President and CEO of SBA Communications said in a statement regarding the Mobilitie acquisition “….we expect these towers will be in great demand for the future cell-splitting needs of US wireless carriers….”

In addition to securing towers, securing land conducive to cell towers, is vital for companies like SBA Communications, American Tower and other major U.S. tower companies. According to analysts at, with the resurgence in the demand for wireless architecture, these companies are expected to engage in an extremely competitive land grab to secure space needed to facilitate their cell towers.

Supply and demand is exemplified in this case, with cellular phone towers and their capacity, value, and negotiations related to the placement of new cell phone towers and the existing leases of current ones. Many property owners leasing their land for the placement of cell towers do not realize how valuable their land is to U.S. tower companies. Though the value of a property owner’s land increases due to extreme demand for tower infrastructure, the majority of landowners never realize it, therefore never paid their fair value for the lease of their land. This disparity of information is what the tower developers and telecom companies rely on, while property owners continue to leave thousands of dollars in cell tower rent revenue unrealized. Until now, there has not been an advocate fighting for these property owners’ rights to fair value for their cell tower leases.

Vertical Consultants, successfully demands fair treatment for property owners engaged in cell tower leases and those looking to enter into one. Vertical consultants’ experience in the telecom industry has allowed successful recoupments and rent increases from the largest telecoms and tower developers in the world, with total dollar amounts in the millions.

Hugh Odom, President and Founder of Vertical Consultants states “True value of the wireless industry will always be rooted in the need for locations on the ground, facilitating the equipment required to establish networks essential in meeting society’s growing wireless demand. We strive to make sure that property owners have the information and representation they need to obtain true value for the use of their land. These properties are the true foundation of the wireless industry, not the steel towers protruding from them.”

Vertical Consultants was founded in 2010 by Hugh Odom and is comprised of a group of wireless industry veterans with more than forty (40) years of combined experience. Vertical Consultants specializes in issues surrounding the wireless telecom industry and prides itself as a source of information for property owners. Vertical Consultants experience in the industry allows it to offer its clients unmatched services, expertise and results allowing it to bill itself as cell tower lease experts. Unlike others in their field, Vertical Consultants is able to handle every aspect of the issues surrounding a cell tower lease, rooftop lease or any other type of telecom lease, from start to finish. To learn more visit or contact Vertical Consultants at info(at)vertical-consultants(dot)com or 877.456.7552.


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Joanna Gaston

Hugh Odom
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