Southern U.S. Cell Tower Property Owners can Capitalize on C Spire/Verizon 4G LTE Expansions

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Vertical Consultants reveals that 4G LTE southern U.S. expansions can result in monetary gain for many property owners leasing their land for telecom equipment placement.

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The increasing needs of telecom companies to solidify and enhance their existing wireless networks means existing cell tower and rooftop leases are only increasing in value.

Property owners leasing their land for telecom equipment placement in Mississippi and Georgia will soon have even more negotiating power within their cell tower and rooftop telecom leases. C Spire, after announcing via their website, their plans for a 4G LTE rollout in Mississippi has now made the decision to use Alcatel Lucent to deploy the 4G LTE expansion set for September. This particular expansion will cover nearly half the population of Mississippi. In addition to this, on July 9, 2012, Verizon Wireless announced via their website, that they would be extending their 4G LTE service to Columbus, Georgia and its surrounding business and residential areas. Property owners throughout these states may not realize they will be affected by both telecom companies’ endeavors in ways other than gaining access to faster mobile connectivity.

Technological advancements need adequate cell towers with enough signal strength, bandwidth and frequency capacity to support these growing networks. According to a Verizon Wireless representative, when Verizon expands their 4G network, they often build cell towers to accommodate the services provided. They also find existing 3G cell phone towers in the areas affected, adding the appropriate telecom equipment that make the towers suitable for facilitation of 4G LTE service. A C Spire representative indicated something similar: their 4G LTE expansion will result in cell tower enhancements.

Supply and demand is evidenced in the case of cell phone towers, and their capacity, value, and negotiations related to the placement of new cell towers and the existing leases of current ones. As demand for network expansion and faster wireless service grows, the value of cell phone towers increases, yet the rent revenues associated with these cell tower leases remain the same: undervalued.

Upgraded telecom equipment that facilitates a faster, more valuable 4G LTE network, adds monetary value to Mississippi and Georgia property owners' cell tower leases without many of them ever knowing it. Property owners in these states and throughout North America leasing their land for cell phone tower placement may never realize how valuable their land is to telecom companies, therefore are never paid the true value of their land. Telecom companies have, for years, relied on the lack of information property owners have when negotiating new and current telecom leases. Until now, there has not been an advocate fighting for these property owners’ rights to fair value for their cell tower leases.

Vertical Consultants, a Nashville, Tennessee based telecom consulting firm, has successfully demanded fair treatment of property owners engaged in cell tower leases and those looking to enter into one. Vertical Consultants’ experience in the telecom industry has resulted in the recovery of underpaid and unpaid rent. In addition to monetary recovery, Vertical Consultants has garnered substantial rent increases for clients from the largest telecoms in the world with total dollar amounts in the millions over the life of these leases.

Hugh Odom, President of Vertical Consultants states “The increasing needs of telecom companies to solidify and enhance their existing wireless networks means existing cell tower and rooftop telecom leases are only increasing in value. Our goal is to make sure that property owners get true value for their lease today and throughout the term of their lease.”

Vertical Consultants was founded in 2010 by Hugh Odom and is comprised of a group of wireless industry veterans with decades of combined experience. Vertical Consultants specializes in issues surrounding the wireless telecom industry and is a unique source of information for property owners. Vertical Consultants experience in the industry allows it to offer its clients unmatched services, expertise and results, handling all aspects of a telecom lease from start to finish. To learn more about the issues of disparity between the telecom giants and property owners, visit or contact Vertical Consultants at info(at)vertical-consultants(dot)com or 877.456.7552.

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Joanna Gaston

Hugh Odom
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