Vertical Consultants Obtains 64% Increase in Cell Tower Purchase Offer for Client

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Vertical Consultants announces their involvement in Doucet Bros.' cell tower transaction led to significant monetary gain for the shopping center developer.

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Providing our clients with insider information and options that will positively affect their bottom line sets us apart from others in the industry.

Vertical Consultants announces recent negotiations surrounding a cell tower transaction with a Florida based cell tower company have led to significant monetary gain for their client, Doucet Bros., Inc. The telecom consulting firm was able to negotiate a 64% increase the initial offer to purchase their client’s cell tower. Doucet Bros., Inc. is a New Orleans based shopping center developer with properties located through the southeastern United States.

In 2012, Vertical Consultants was approached by Doucet Bros. to facilitate and negotiate the sale of a cell tower owned by the shopping center developer. The experts at Vertical Consultants, upon analyzing the initial purchase offer, deemed the offer significantly undervalued in addition to it not serving Doucet Bros.’ best interest. Vertical Consultants was not only able to negotiate an offer that resulted in a 64% increase in the purchase price of Doucet Bros.’ cell tower, but structured the agreement in a fashion that allows its client to receive future revenues from the cell tower as well.

In addition to assisting in the sale of a cell tower located on Doucet Bros. New Orleans property, Vertical Consultants was further engaged to review the shopping center developer’s cell tower lease s and to provide counsel regarding the assets associated with them.    

Hugh Odom, President of Vertical Consultants, stated “Our mission in leveling the playing field between property owners and telecom giants is evident in our success in immediately increasing cell tower rents and in negotiating better value and terms within cell tower leases and cell tower transactions. Providing our clients with insider information and options that will positively affect their bottom line sets us apart from others in the industry.”

As Vertical Consultants enters its second year of telecom consulting and property owner advocacy, it boasts an impressive record. Increasing cell tower lease rates by an average of 98% for property owners and, in just over one year, recovering over 100 years’ worth of cell tower rent and expenses, collectively, have made the firm one of the most successful in the business.

Vertical Consultants, founded in 2010 by Hugh Odom, remains a vital source of information for all cell tower landlords and property owners. Providing property owners with a plethora of services from free cell tower lease reviews to free lease buyout analyses and free cell tower rent reports, is an example of how the telecom consulting firm remains the only true landowner advocate in the industry. To learn more about the company and disparities within the telecom industry, please visit, call 877.456.7552, or email the Public Relations Director at


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Joanna Gaston

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