Southern U.S. Cell Tower Property Owners can Capitalize on Recent AT&T 4G LTE Expansions.

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Vertical Consultants reveals effects the AT&T 4G LTE network expansion in Southern and Southeastern United States will have on property owners. With the recent news of this expansion, value of land with existing AT&T cell phone towers increases, giving property owners the upper hand in negotiating existing cell tower leases with AT&T.

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Our goal is to make sure that property owners get true value for their lease starting today and throughout the term of their lease.

On May 17, 2012, AT&T announced, via their website, the launch of their 4G LTE network in the cities of New Orleans, LA; Baton Rouge, LA; and Naples, FL. Property owners throughout these cities may not realize they will be affected by AT&T’s endeavor in ways other than gaining access to faster mobile connectivity.

With the rise in network advances, there must be adequate cell towers with enough signal strength, bandwidth and frequency capacity to support these growing networks. According to an AT&T representative, the expansion in Louisiana and Florida required the telecom giant to upgrade existing 3G cell towers facilitating their wireless services and add the appropriate telecom equipment, making the towers suitable for facilitation of 4G LTE service.

Supply and demand is evidenced in the case of cell phone towers, and their capacity, value, and negotiations related to the placement of new cell towers and, in this situation, the existing leases of current ones. As demand for network expansion and faster wireless service grows, the value of cell phone towers increases, yet the rent revenues associated with these tower leases remain the same: undervalued.

Upgraded telecom equipment that facilitates a faster, more valuable 4G LTE network, adds monetary value to New Orleans, Baton Rouge and Naples property owner’s cell tower leases without many of them ever knowing it. Property owners in these cities and throughout North America leasing their land for cell phone tower placement may never realize how valuable their land is to telecom companies, therefore are never paid the true value of their land. Telecom companies have, for years, relied on the lack of information property owners have when negotiating new and current telecom leases. Until now, there has not been an advocate fighting for these property owners’ rights to fair value for their cell tower leases.

Vertical Consultants, a Nashville, Tennessee based telecom consulting firm, has successfully demanded fair treatment of property owners engaged in cell tower leases and those looking to enter into one. Vertical Consultants’ experience in the telecom industry has resulted in the recovery of underpaid and unpaid rent as well as garnering substantial rent increases for clients from the largest telecoms in the world, with total dollar amounts in the millions over the life of these leases.

Hugh Odom, President of Vertical Consultants states “The ever increasing needs of companies like AT&T to solidify their existing wireless networks means existing cell tower and rooftop sites are only increasing in value. Our goal is to make sure that property owners get true value for their lease starting today and throughout the term of their lease.”

Vertical Consultants was founded in 2010 by Hugh Odom and is comprised of a group of wireless industry veterans with more than forty (40) years of combined experience. Vertical Consultants specializes in issues surrounding the wireless telecom industry and is a unique source of information for property owners. Vertical Consultants experience in the industry allows it to offer its clients unmatched services, expertise and results, handling all aspects of a telecom lease from start to finish. To learn more about the issues of disparity between the telecom giants and property owners, visit or contact Vertical Consultants at info(at)vertical-consultants(dot)com or 877.456.7552.

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Joanna Gaston

Hugh Odom
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