Charlotte Property Owners May Be Affected by Apple’s Release of the New iPad

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Vertical Consultants, a telecom consulting firm, reveals that with advancements in technology comes increased value of existing and new cell towers – information that, left unrealized, will perpetuate the inequity in value derived between telecom/tower developer giants and Charlotte, North Carolina area property owners.

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Cell tower developers will need to develop new cell tower sites and more importantly, secure existing ones.

According to the Cisco Global Mobile Data Traffic Forecast, it is estimated that by the end of 2012 the number of mobile connected devices will exceed the number of people on earth. There is expected to be over 10 billion mobile-connected devices in 2016, including machine-to-machine (M2M) modules-exceeding the world’s population at that time. In 2011, global mobile data traffic more than doubled, with the growth rate of 133% being higher than anticipated. By the end of 2011, mobile video traffic was 52% of all traffic, exceeding the 50% mark for the first time.

With the recent launch of the new Apple iPad on Friday, March 16, 2012, consumers of this product will experience (among other features) connection to 4G networks that are currently used lightly. The capabilities of this new technology playing 1080p HD video could pose a significant demand on the 4G networks, creating congestion in the systems. According to Signals Research, after testing the capabilities of wireless networks, the iPad is going to be challenging and will strain all networks. With the constant rise of telecommunication technologies, there must be an adequate amount of cell phone towers to provide enough signal strength, bandwidth and frequency capacity to support tech devices, both old and new.

Charlotte area residents will continue to see the direct impact of increased mobile traffic, resulting in the interruption of phone service, slower data download speeds and ultimately increased costs from the wireless carriers for users who download what will be deemed excessive amounts of data.

The unexpected impact of increased wireless mobile traffic works its way to ground level as Charlotte area property owners who have existing telecom equipment on their property or are approached to place that equipment on their land could benefit from the upturn in wireless traffic, if equipped with the right information.

There are approximately 500 cell towers serving Charlotte and the surrounding areas. As the demand to meet the needs of wireless customers increases, wireless telecom carriers and cell tower developers will need to develop new cell tower sites and, more importantly, secure existing ones.

Charlotte area property owners should be aware that simple supply and demand economic principals are prevalent right now as it relates to the leasing of their land to telecom companies looking to install telecom equipment on their property. Many Charlotte area property owners engaged in a cell tower lease do not realize how valuable their land is to the telecom industry, especially in this era of ever-growing technological advances.

Due to the high demands for capacity on the present wireless networks, one would think that cell tower rent revenues would increase, benefiting the Charlotte area property owners who allow cell phone towers on their private land. Though the value of a property owner’s land increases due to this demand, the majority of Charlotte area property owners may never realize it. In addition to this, property owners may not know that there may be opportunities available to immediately increase the rents being received from these leases, increasing the overall value of their property. This disparity of information is what the wireless carriers and tower developers rely on. Until now, there has not been an advocate fighting for these property owners’ rights to fair value for their cell tower leases.

Vertical Consultants, a Nashville based telecom consulting firm, demands equitable treatment for property owners engaged in cell tower leases and those looking to enter into one. Vertical consultants’ experience in the telecom industry has allowed successful recoupments of rent and expenses owed to property owners and rent increases from the largest telecoms and tower developers in the world, with total monetary benefits to its clients being in the millions.

Hugh D. Odom the President and Founder of Vertical Consultants states that “the reliance of everyone on wireless technology continues to grow at an astonishing rate with growth not being limited to the Charlotte area but expanding at all across North America at an incredible pace. While most people view the value of the wireless industry as being up in the air, the true value will always be rooted in the need for locations on the ground facilitating the equipment required to establish the networks essential in meeting society’s ever-growing wireless demand. Our goal is to make sure that property owners in Charlotte as well as other parts of the United States have the information and representation they need to obtain true value for the use of their land because it is these properties not the steel towers protruding from them that are the true foundation of the industry.”

Vertical Consultants was founded in 2010 by Hugh Odom and is comprised of a group of wireless industry veterans with more than forty (40) years of combined experience. Vertical Consultants specializes in issues surrounding the wireless telecom industry and prides itself as a source of information for property owners. Vertical Consultants experience in the industry allows it to offer its clients unmatched expertise, services and results allowing it to bill itself as cell tower lease experts. Unlike others in their field, Vertical Consultants is able to handle every aspect of the issues surrounding a cell tower lease, rooftop lease or any other type of telecom lease, from start to finish. To learn more visit or contact Vertical Consultants at info(at)vertical-consultants(dot)com or 877.456.7552.


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Joanna Gaston

Hugh Odom
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