Vertical Consultants Achieves 99% Cell Tower Rent Increase for TN Real Estate Developer

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Vertical Consultants reveals how it was able to increase cell tower rents by 99% for a Tennessee Real Estate Developer

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Vertical Consultants mission is to change the way things are done in the wireless industry and is willing to take on the largest telecom companies in the world to do so.

Vertical Consultants is pleased to announce that recent negotiations with the third largest North American wireless carrier have resulted in immediate cell tower rent increases for its client, Swanson Developments, LP. Swanson Developments, LP is a real estate development company developing commercial properties throughout the southeastern United States. Swanson Developments, LP is based in Murfreesboro, Tennessee.

Vertical Consultants was engaged by Swanson Developments to review their current cell tower and rooftop telecom leases associated with their properties and to provide counsel regarding these telecom assets. Upon review of Swanson Developments’ numerous existing cell tower leases, Vertical Consultants determined that Swanson Developments had certain options that would result in the immediate increase in rents being received from cell tower facilities on their property that are providing AT&T, Sprint, and Cricket with tower space for their respective telecom equipment.

Vertical Consultants’ efforts on behalf of Swanson Developments allowed the real estate developer re-entry in their existing cell tower lease for a tower facility serving the Murfreesboro, Tennessee area. This re-entry led to a 99% immediate increase in cell tower rents being received by Swanson Developments as well as other modifications that result in a significant increase in revenue received by the client over the life of this lease.

Hugh Odom, the President of Vertical Consultants, stated “Being a Nashville based company we are always happy to assist clients who are based in our own backyard. However, the disparity in true value being received by property owner for the use of their land is not a local or regional issue, but one that is global in nature. Vertical Consultants mission is to provide information and counsel to property owners leasing their land for telecom purposes, affording them opportunities to optimize the value of their property.”

Vertical Consultants has positioned itself as the only true independent landowner advocate and lease-consulting expert in the industry. Armed with dynamic knowledge and access to guarded insider information, tactics and industry background, Vertical Consultants aims to empower and assist cell tower property owners nationwide by leveling the playing field between property owners and telecom companies. Vertical Consultants mission is to change the way things are done in the wireless industry and is willing to take on the largest telecom companies in the world to do so.

Vertical Consultants was founded in 2010 by Hugh Odom and is comprised of a group of wireless industry veterans with more than forty (40) years of combined experience. Vertical Consultants specializes in issues surrounding the wireless telecom industry and prides itself as a source of information for property owners. Vertical Consultants experience in the industry allows it to offer its clients unmatched expertise, services and results. Unlike others in their field, Vertical Consultants is able to handle every aspect of the issues surrounding a cell tower, rooftop or any other type of telecom lease, from start to finish. To learn more visit or contact Vertical Consultants at info(at) or 877.456.7552.


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Joanna Gaston

Hugh Odom
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