Cell phones are evolving from simple phones into do-it-all devices for email, music, photography, video and games. The ‘battle for the third screen’ has meant the total transformation of even the simplest cell phones into highly capable computing devices
Boston, MA (PRWEB) March 19, 2007
Reviewed.com is pleased to announce the launch of WirelessInfo.com, the newest member of the Reviewed.com family of independent technology review publications. WirelessInfo.com features independent wireless industry news coverage, comprehensive standardized reviews of cell phones, and wireless plan reviews that demystify mobile communications for consumers.
“At Reviewed.com, we pride ourselves on creating the best, most comprehensive and independent reviews of products we cover,” said Robin Liss, CEO of Reviewed.com and the publisher of WirelessInfo.com. “To launch WirelessInfo.com we invested significant time and money into researching and developing an excellent and groundbreaking review process for cell phones. We worked with audio engineers to develop tests for sound quality and borrowed the editorial expertise of our digital camera review publication, DigitalCameraInfo.com, to bring an unprecedented level of scrutiny to cell phones and camera phones.”
The cornerstone of WirelessInfo.com’s offerings is standardized reviews that use scientific test methods to objectively analyze cell phones. Each review is split into multiple categories on which the phone is rated. Reviews rate every cell phone using the same system with scores given by comparing the product to other models and using computerized testing methods. As a result, all the reviews on WirelessInfo.com can be cross-compared. Some of the cell phone features analyzed includes:
- Call Quality
- Camera Performance
- Email, SMS and MMS Functionality
- Software Interface Design
- Phone Portability and Appearance
- Ease of Use
“Cell phones are evolving from simple phones into do-it-all devices for email, music, photography, video and games. The ‘battle for the third screen’ has meant the total transformation of even the simplest cell phones into highly capable computing devices,” said Richard Baguley, editor-in-chief of WirelessInfo.com. “As users become more dependent on services like text messaging and online music stores, the subscription plans are also becoming more complicated. Our team of passionate editors is dedicated to helping every reader make the best decision, whether a reader is shopping for a free cell phone or a $600 smart phone.”
The site also features an interactive wireless plan search engine that allows users to find the right plan for their needs. Each plan is reviewed for value and other included features. Additionally, each cell phone review includes simple-to-understand graphs that decode the often complex pricing schemes of wireless carriers.
Reviewed.com publications are founded upon a passion for fighting for the interests of consumers in a high-technology world where there are deceptive marketing campaigns and predatory retailers at every turn. To protect Reviewed.com reviews from these inappropriate influences, all publications in the company’s family, including the new WirelessInfo.com, adopt strict ethics policies that are central to the Reviewed.com mission and detailed in the ethics section of each site. These include a complete separation between advertising and editorial departments and a refusal of all press junkets and gifts, among other measures, to exclude inappropriate external biases. Fortune Small Business magazine recently featured Reviewed.com in an article that praised the company for its ethics.
“Our core asset is the trust our readers have in our publications. This trust is built on the standardization of our review process and the ethics that govern our company. So often, technology publications succumb to inappropriate influences that jeopardize their objectivity and create overly positive or biased reviews,” said Liss. “We believe that negative reviews are just as helpful as positive ones and you will see plenty of hard-hitting reviews on WirelessInfo.com and every Reviewed.com publication.”
In addition to its comprehensive review content, WirelessInfo.com will also feature on-the-ground coverage of major events in the wireless technology world including CTIA and 3GSM among other industry conferences and trade shows. Day-to-day, members of the wireless community can keep abreast of the latest industry developments in constant dialogue with each other via the site’s “Cell Blog” section.
Reviewed.com is a network of niche review publications that aim to revolutionize how people understand, shop for, and use the latest technology and consumer electronics including news on the wireless industry and cell phone reviews. Built upon a 10-year tradition of independent, ethical, consumer products journalism, Reviewed.com is the parent company of the highly acclaimed CamcorderInfo.com and DigitalCameraInfo.com, and the new WirelessInfo.com.
jeannine @ freshpr.net