DirectBuy Dials Simplexity to Offer Cell Phones and Service Plans to Its Members

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DirectBuy, the home improvement and furnishings club with direct insider prices, today announced that it has expanded its merchandise catalog to include wireless products and services such as cell phones, netbooks, and laptop cards. The new online destination at DirectBuy’s members-only website is powered by Simplexity, the leading online retailer of cell phones and cell phone plans.

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At Simplexity, we understand the importance of giving customers the finest online shopping experience. To that end, we have created a comprehensive online wireless store that makes shopping for cell phones through DirectBuy’s members-only website fast, easy and affordable.

DirectBuy, the home improvement and furnishings club with direct insider prices, today announced that it has expanded its merchandise catalog to include wireless products and services such as cell phones, netbooks, and laptop cards. The new online destination at DirectBuy’s members-only website, https://members.directbuy.com , is powered by Simplexity, the leading online retailer of cell phones and cell phone plans.

DirectBuy’s new electronic category features hundreds of wireless products from the top manufacturers including HTC, LG, BlackBerry, Motorola and Samsung and offers service plans on every major U.S carrier. Utilizing Simplexity’s fully integrated ecommerce platform, DirectBuy members have the ability to research, buy and activate cell phones quickly and easily. With just a few mouse clicks, they can shop for the latest smartphones, Android devices, PDAs and netbooks by manufacturer, service provider or rate plan. Members can also speak to a Simplexity wireless specialist through a dedicated toll-free number should they need assistance with finding the perfect device and rate plan that best fits their needs. And, DirectBuy members can shop with confidence knowing that they are getting direct insider prices, up to hundreds lower than retail stores.

DirectBuy offers consumers thousands of items including cabinetry, flooring, fixtures, appliances, electronics, and now wireless products, from more than 700 brand-named manufacturers or their authorized suppliers. With more than 150 showrooms throughout North America, as well as an ecommerce website, DirectBuy members have the flexibility of shopping for quality products, with tremendous savings, at either their local club or from the convenience of their own home.

''Because of our business model, DirectBuy’s really led the way with an unmatched selection of merchandise from the top brands in furnishings and home improvement products,''said Mark Steinberg, DirectBuy’s Vice President of Merchandising. ''It’s exciting to be able to partner with Simplexity to continue that tradition by providing our members direct access to the most popular wireless devices at exclusive, insider prices.''

Simplexity manages sales and activations of cell phones for some of the most recognized brands in the world, including national retailers, online businesses, and affinity organizations as well as through its own branded websites. Its e-commerce platform integrates merchandising, provisioning, procurement, customer care, fulfillment and billing operations into a single state-of-the-art system for selling and activating cell phone and home communication services.

''We are very excited to team with DirectBuy to deliver cell phones and services to their hundreds of thousands of customers across North America,'' said Jeff Baskin, senior vice president of sales at Simplexity. "At Simplexity, we understand the importance of giving customers the finest online shopping experience. To that end, we have created a comprehensive online wireless store that makes shopping for cell phones through DirectBuy’s members-only website fast, easy and affordable."

About Simplexity
Simplexity is the Internet’s leading retailer of cell phones and wireless plans. Simplexity’s technology solutions include merchandising, procurement, customer service, billing, customer relationship marketing, order processing and cell phone activations for the largest carriers in the U.S -- Verizon Wireless, AT&T, T-Mobile and Sprint. Simplexity operates private label websites for some of the largest names in retail, including Best Buy, RadioShack, Target, Newegg, Sears, and Dell, as well as, the popular website Wirefly (http://www.wirefly.com ), the leading cell phone and wireless plan comparison shopping site that has been awarded ''Best of the Web'' by Forbes magazine and ''Best in Overall Customer Experience'' by Keynote Systems. For more information about the company, its products and services, visit the Simplexity corporate website at http://www.simplexity.com .

Contact Info:
Megan E. Murray
Simplexity
Director, Corporate Communications
703.657.4102
mmurray(at)simplexity(dot)com

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