AIS is Expanding mLIVE! to 8 Million Subscribers by the End of the Year

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Powered by Celltick’s LiveScreen Media Technology, mLIVE! provides Active Content Discovery to AIS subscribers.

AIS, Thailand’s largest mobile operator with a 17 million subscriber base, is expanding the mLIVE! Service. AIS launched mLIVE! last year to 1 million subscribers. Following a highly successful launch resulting in a dramatic boost of mobile content uptake, AIS is expanding the service to 8 million subscribers by the end of this year. mLIVE! is based on Celltick’s interactive broadcast technology uniquely able to communicate with millions of users in real time. The new agreement with Celltick Technologies includes expansion of the existing LiveScreen Media platform and Content Management Services.

mLIVE! users enjoy streams of free news headlines, sport reports, weather updates, music stories, gossip, horoscopes and games as well as prize winning trivia and quizzes directly on their idle screens. Just like a screen saver, the messages appear silently only when the phone is not in use, letting users access a variety of content and data services with a two-click reaction. Using Celltick's LiveScreen Media platform, mLIVE! subscribers are offered segmented and personalized content and promotions, critically important for sponsored content and cross media campaigns. During its first year of operation mLIVE! delivered exceptional results: over 40% used mLIVE! on a monthly basis, resulting in over 300,000 downloads a day. Acceding to subscriber demands, mLIVE! - the Active Content Discovery service - will become available for most subscribers.

Mr. Somchai Lertsutthiwong, Vice President Wireless Business, Advanced Info Service Plc. discussed their decision to expand mLIVE! “There is no doubt that since launching mLIVE! last year, we have seen a substantial rise in subscriber content uptake. Due to proven success and customer demand, we decided to expand mLive and offer this unparalleled service to most of our customers.”

Stephen Dunford, Celltick’s CEO, is enthusiastic about AIS’ expansion and is positive that operators will continue to expand their LiveScreen Media implementations. “We see the AIS expansion as yet another vote of confidence in our technology. As AIS have seen, LiveScreen Media adds value to subscribers and provides operators a unique marketing platform proven to generate substantial revenue stream. Celltick has gained an abundance of content management experience throughout the world. AIS should benefit greatly from Celltick’s Content Management Services, enabling them to explore new content delivery options.”

About Celltick (http://www.celltick.com)

Celltick Technologies is the world leader in idle-screen application and mobile interactive broadcast. More than 30 million subscribers around the world already use the company's products, which allow mobile operators to deliver value added services to the mass market, simply and intuitively. The company is headquartered in London, has an R&D centre in Israel and offices in China, India, Russia and Latin America.

For additional information please contact:

Celltick

Emma Turner/Kate Dorward

Nelson Bostock Communications

Tel: +44 207 7229 4400

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