American Library Association Adopts CellTrust Mobile Messaging for
SMS-Based Emergency Notification
More Than 2,500 ALA Conference Attendees Subscribe to Severe Weather
SMS Alert Service
SCOTTSDALE, Ariz. (Business Wire EON/PRWEB ) May 3, 2007 --
CellTrust Corporation (www.celltrust.com),
a developer of Secure Mobile Information Management software and
services including SMS gateway and application offerings, today
announced that the American Library Association (ALA) has adopted its
CellTrust Mobile Messaging™ technology and SMS
application components to provide their conference attendees with
customized severe weather alerting notification.
The severe weather alerting notification is an example of an organization’s
ability to utilize cell phones to send emergency notifications via a
text-messaging service to users such as employees, customers, partners,
associates, students, user-groups, community members, and the
public-at-large. CellTrust’s Secure Mobile
Information Management platform makes it possible for business partners
and customers to target any cell phone user with or without data
capability, providing them unprecedented reach in the highly competitive
mobile marketing and alerting arena.
According to American Library Association Manager for Membership
Development John Chrastka, “After Hurricane
Katrina it was critical for the ALA to be able to relay weather alerts
to its annual conference attendees in a timely and cost effective
manner. With more than 2,500 attendees signing up for the opt-in
text message service, it was considered a huge success and a service
we will continue to offer at future ALA conferences and events.”
“Organizations are under-utilizing one of the
best tools for reaching their stakeholders —
especially in emergency situations such as those in recent weeks,”
said CellTrust CEO
Sean Moshir. “By using a versatile
SMS-based offering, anyone with the need can turn short-code text
messaging into an emergency alerting system, which can be used in
instances of natural and man-made disasters, pandemics, terrorism and
other acts of violence, computer virus threats, on the battlefield, in
addition to transportation and weather-related incident notification.
Any community with exposure to a particular situation could benefit from
this service.”
CellTrust offers its world-class SMS gateway and complementary mobile
messaging and alerting applications to 86 countries and more than 400
carriers with customers across numerous vertical markets, including:
education, travel, technology, real estate, logistics, government and
hospitality.
ABOUT CELLTRUST™ CORPORATION
CellTrust™ Corporation is in the business of
mobile-enabling personal data in a highly secure manner. A developer of
Secure Mobile Information Management software and automated subscription
services for consumers and the B2B market, CellTrust closes the mobile
information gap by giving users of cell phones secure, automated
software and services that extend the productivity and usefulness of
these devices in the marketplace, helping to resolve today’s
personal information overload. CellTrust Wallet, the company’s
flagship consumer offering, gives digitally minded cell phone users the
ability to prevent fraudulent activities and reduce the threat of
identity theft, vigilantly manage other personal account data such as
banking, credit card statement, credit check reporting, retail and
loyalty cards, and make secure payments for goods and services. For more
information, visit www.celltrust.com.
©2007 CellTrust Corporation. All rights
reserved. CellTrust, the CellTrust logo, and the CellTrust product names
and logos are either registered trademarks or trademarks of CellTrust
Corporation. In addition, other companies' names and products mentioned
in this document, if any, may be either registered trademarks or
trademarks of their respective owners.
See the original story at: http://eon.businesswire.com/releases/celltrust/mobile/prweb523548.htm
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