CellTrust™ Offers Ability to Manage “Everyday
Life” Information Securely from Cell Phones
with CellTrust WALLET™
Launch of CellTrust WALLET™ Public Beta
Underway
SCOTTSDALE, Ariz. (Business Wire EON/PRWEB ) March 22, 2007 --
CellTrust Corporation (www.celltrust.com),
in the business of mobile-enabling personal data in a highly secure
manner, today announced the immediate availability of CellTrust WALLET™
beta, its automated, secure software and subscription service offering
for cell phones. CellTrust WALLET gives consumers the ability to use
their cell phones to proactively prevent fraud and identity theft;
manage personal account information, including real-time flight and
travel information, finances/banking, as well as retail accounts; and to
securely purchase goods and services anywhere, anytime. CellTrust WALLET
is immediately available as a “free”
beta download at www.celltrust.com.
According to TRENDWATCHING.com, consumers worldwide are becoming more
dependent on extreme transparency and mobility to maintain control of
their private and commercial lives — but not
at the expense of security. Moreover, a recent InfoTech: Telecom
Intelligence Group Mobile Information Management survey found that 87
percent of their respondents said they “always”
or “usually” use
the same mobile communications device for both personal and business
activities and 79 percent of traveling executives stated that their
mobile communication device was “Absolutely
Necessary” or “Very
Important” in managing their personal affairs
while on the road for business.
Satisfying this growing consumer and business demand, CellTrust WALLET
is built on CellTrust’s advanced,
Internet-based Secure Mobile Information Management technology platform
that ensures flexible management of personal account data. CellTrust
WALLET operates using patent-pending Secure
Mobile Information Management (SMIM) technology and CellTrust’s
Micro Agent Technology, which resides on the cell phone. CellTrust
Advanced Mobile Services provides for secure two-way communication
between the cell phone and a personal CellTrust website —my.celltrust.com.
Other requisite mobile security standards such as Secure Sockets Layer
(SSL) allow data encryption between my.celltrust.com and the cell phone,
optional password protection, and Verisign mobile security certification.
“Mobile-wireless market momentum is quickly
building worldwide for the type of product we are bringing to market
today,” said CellTrust
Founder and CEO Sean Moshir. “CellTrust
WALLET goes well beyond just mobile payment to give road warriors and
everyday consumers the ability to safely and proactively manage their
personal life data while on the go.”
With CellTrust Wallet, consumers who have established online personal
accounts with retail and business organizations can now use their cell
phones to access, manage, and receive information from these personal
accounts. With their cell phone, they can now receive information
regarding their airline tickets as well as hotel and rental car
reservations with confidence. The consumer’s
itinerary containing full activity details and confirmation numbers is
automatically sent to the cell phone. CellTrust WALLET proactively
monitors for flight delays, gate changes, and cancellations, and
real-time notifications are sent as these changes occur. At launch of
the public beta, CellTrust WALLET supports several companies that
consumers and business professionals interact with regularly, including:
-
Banks and Finance: Wells Fargo, Bank of America, CitiBank, Chase,
Discover Card
-
Airlines: US Airways, Delta Airlines, American Airlines, British
Airways, Southwest Airlines, United Airlines
-
Hotels: Marriott, Starwood
-
Rental Car Services: Avis, Hertz
CellTrust will officially launch and demonstrate the beta version of its
CellTrust WALLET software and services offering at CTIA WIRELESS 2007 (http://www.ctiawireless.com/)
in Orlando, Florida, and will exhibit and educate attendees at Booth
#237. For more information on CellTrust or to download the CellTrust
WALLET public beta, visit www.celltrust.com.
ABOUT CELLTRUST™ CORPORATION
CellTrust™ Corporation is in the business of
mobile-enabling personal data in a highly secure manner. A developer of
Secure Mobile Information Management (SMIM) software and automated
subscription services for consumers and the B2B market, CellTrust closes
the mobile information gap by giving users of cell phones secure,
automated software and services that extend the productivity and
usefulness of these devices in the marketplace, helping to resolve today’s
personal information overload. CellTrust WALLET, the company’s
flagship consumer offering, gives digitally minded cell phone users the
ability to prevent fraudulent activities and reduce the threat of
identity theft; vigilantly manage other personal account data such as
banking, credit card statement, credit check reporting, retail and
loyalty cards; and make secure payments for goods and services. For more
information, visit www.celltrust.com.
©2007 CellTrust Corporation. All rights
reserved. CellTrust, the CellTrust logo, and the CellTrust product names
and logos are either registered trademarks or trademarks of CellTrust
Corporation. In addition, other companies’
names and products mentioned in this document, if any, may be either
registered trademarks or trademarks of their respective owners.
MULTIMEDIA GALLERY http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5360254
See the original story at: http://eon.businesswire.com/releases/celltrust/wallet/prweb513297.htm
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