Calling in Bets Takes on a New Meaning as Cellufun Launches Its Mob Hill Casino Series of Mobile Games and Introduces Cellupoints Currency

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Expanding Cellufun's popular Mob Hill Casino brand, the company is introducing its new Video Poker today, adding to its growing collection of Las Vegas-style games.

The games are highly addictive and free, creating a great opportunity for advertisers, who can take advantage of specially designed on-screen positions

    Cellufun will also offer Black Jack and Slots, both free to consumers for mobile download. This new collection introduces a shared bank across all WAP and downloadable casino titles and connected play, with multiplayer titles coming soon. Much like their Las Vegas counterparts, Cellufun high rollers are encouraged to come back often and share their scores, earning Cellupoints, the site's version of non-monetary comps, whether they win or lose. A Space Wars player might take a break from his galactic conquest and play some hands of Black Jack or a budding Einstein might get diverted from Patterny Test, the company's recent tongue-in-cheek IQ game, to unwind with the slots.

"Casino games are a great fit for the mobile platform," said Arthur Goikhman, CEO of Cellufun. "They are a little taste of Vegas while you have a few minutes to kill. Sharing the bank across all of our casino games and including connected features such as progressive slots really enhances the experience of playing the games our users already know and love."

Key features include:

-- The currency bank will be shared across all of the casino games on offer, inter-connecting Video Poker, Black Jack, Slots and other Cellufun Mob Hill Casino titles

-- Gamers will be able to keep existing game play in motion without losing their position

-- Currency can be accumulated and stored by the house bank for use with other games or for a player to return to later

"The games are highly addictive and free, creating a great opportunity for advertisers, who can take advantage of specially designed on-screen positions," added Goikhman. "Cellufun is working with a number of ad networks to provide sponsorships for the games, which are expected to get over 300,000 downloads per month."

The new games, Video Poker, Black Jack, and Slots, join a collection of Cellufun games that include: Space Wars, MobilePet myPhone, the latest in Cellufun's suite of MobilePets including MobilePet Dog, MobilePet Pig, MobilePet Monkey, and MobilePet Penguin, as well as Chess, Sudoku, The Battle for Orion's Belt, Why Chicken Why?, and coming soon: Saturday Night Bowling, Street Racer, Video Black Jack and Video Slots. Cellufun gamers can download a variety of single-player games or join multi-player competitions.

About Cellufun

Cellufun is an ad-sponsored mobile gaming portal providing free entertainment content and casual, connected and multi-player games for existing and next-generation Web-enabled mobile phones. For consumers who want similar innovative mobile entertainment content such as the iPhone from Apple, but do not want to invest heavily in a new phone or change carriers, mobile gaming portal Cellufun offers games and other entertainment content, for free. Its newest game, the MobilePet myPhone, allows users to care for, play with and feed the object of their affection. As with all of the company's entertainment content, the game is available to consumers at no cost and works on all Web-enabled handsets, as well as with all carriers.

Cellufun has offered free, ad-supported, mobile products since April 2006, delivering close to four million downloads to consumers in 160 countries. Cellufun gamers can download a variety of single-player games or join multi-player competitions: from Sudoku and chess to casino games and arcade-style space battles and racing games. Consumers with Web-enabled phones can join Cellufun's rapidly growing community by going to wap.cellufun.com.

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Vijay S. Chattha
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