Cellufun Puts More Senior Mobile Execs Into Play With Gameloft's Keith Katz and Third Screen Media Founder Tom Burgess

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Cellufun, “the world’s mobile playground,” has officially announced the addition of two senior mobile industry veterans to its team. Tom Burgess and Keith Katz have joined the Cellufun team as an advisory board member and VP of Marketing, respectively. Though new to Cellufun, both gentlemen are well-known veterans in the mobile industry with roots in entertainment and advertising.

that many casual Web and mobile game players prefer. These are characteristics that simply don't exist elsewhere in the mobile world, so a company with a consumer proposition like this is really a marketing person's dream.

Currently acting as an Entrepreneur-in-Residence at Battery Ventures, Tom Burgess is joining Cellufun's advisory board after a nearly seven-year run as Founder and CEO of Third Screen Media, a mobile advertising network acquired by AOL in 2007. A seasoned executive in online and wireless interactive marketing and technology, Tom is a pioneer of innovative advertising solutions and holds a patent in wireless advertising. On Cellufun's board, he will assist in developing new advertising models as they relate to gaming and community experiences.

"Cellufun's growth and incredible volume of active subscribers excited me enough to learn more and eventually join the team to bring my mobile advertising and startup growth experience to the table as advisor to the company," states Tom Burgess. "This company is on an impressive trajectory and I'm happy to be a part of that."

Keith Katz joins the Cellufun team as the former Head of North American Marketing for mobile gaming company Gameloft. Prior to Gameloft, Katz worked for Atari in global brand management and led his own startup called Little Upstarts that promotes physical development in infants and toddlers. He also brings experience from a stint in brand marketing for the NFL and an early career with Feld Entertainment where he marketed family brands such as Ringling Bros. and Barnum & Bailey Circus and Disney on Ice. In his new position at Cellufun, Katz will be responsible for developing the Cellufun brand as well as marketing the mobile solutions Cellufun provides to service providers, media companies, major brands and advertisers.

"I couldn't be more excited about joining Cellufun. As someone with a background in both console and mobile video games, I see Cellufun at the epicenter of both worlds. This company is truly unique its ability to entice both very casual and avid gamers to pick up their mobile devices to play games. Cellufun's offerings have the "stickiness" and community feel of an MMO like World of Warcraft or Second Life that avid gamers crave, but they also possess the "pick up and playability" that many casual Web and mobile game players prefer. These are characteristics that simply don't exist elsewhere in the mobile world, so a company with a consumer proposition like this is really a marketing person's dream."

"Look for new innovations in how brands and mobile consumers interplay with each other thanks to the leadership from our new management," said Arthur Goikhman, CEO and co-founder of Cellufun. "We are honored to have both Tom and Keith contribute their experience and insight to take the world's mobile playground to a whole new level."

Cellufun is a community-driven mobile gaming portal providing free games designed to encourage social interaction between players. People from all over the world on all mobile networks access the site in their own language to compete, collaborate, chat and share game hints in their pursuit of real and virtual prizes.

In addition to producing award-winning original games, Cellufun partners with major media companies such as AOL to deliver world-class branded entertainment. It also works with agencies and advertisers to design customized mobile marketing solutions that provide an unprecedented level of brand interaction and immersion.

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Vijay S. Chattha
VSC Consulting
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