Major players in Customer Experience Management (CEM) Market are Adobe, Alcatel-Lucent, Amdocs, Cisco, Ericsson, Hewlett-Packard, Huawei, IBM, Nokia Networks, and Oracle.
(PRWEB) December 05, 2014
The research report “Customer Experience Management (CEM) Market (VOC Analytics, Feedback Management, Web Analytics, Text Analytics, Speech Analytics) - Advanced Technologies, Touch Points, Adoption Trends, Market Size & Forecasts to - 2019”, provides a comprehensive analysis of market trends and revenue channels for the global market by segmenting it on the basis of major applications and geographic regions. The Customer Experience Management Market is expected to grow from $3.77 billion in 2014 to $8.39 billion in 2019. This represents a Compound Annual Growth Rate (CAGR) of 17.3% from 2014 to 2019.
Browse 134 market tables and 15 figures spread through 256 pages and in-depth TOC on “Customer Experience Management (CEM) Market".
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Customer Experience Management or CEM uses a variety of technologies to collect customer feedback, in order to understand their expectations. It is a collection of processes that helps the enterprises to improve the overall customer experience and succeed across new markets. This helps gathering information about the accurate volume and revenue forecasts for the industry.
According to the report, the global customer experience management market has seen the rise of many big players since the past few years. Some of the key players analyzed in the report include HP, IBM, Huawei, Amdocs, Ericsson, and others. This rise of the key industry players along with new ventures by various significant small players has created stern competition in the global market. According to the report, Ericsson is the major player for the market on global scale. It offers CEM solutions for different business verticals including BFSI, communication service providers, transportation and logistics, energy, utilities, and media and entertainment. As suggested in the report, a majority of the top players in this market want to achieve the status of the market leader, which has created fierce competition in the industry.
According to the report, new vendors for CEM solutions are emerging in the market every day. The market is also expected to present exciting business prospects for the small players from different geographic segments of the market, which is likely to create threats for the established players in the market.
According to the report, customer experience management market finds the most popular applications for certain business verticals. These verticals include BFSI, energy and utilities, public sector, automotive, healthcare, transportation and logistics, media and entertainment, retail and consumer goods, manufacturing and travel and hospitality.
As explained in the report, the banking and finance services (BFSI) sector is expected to be under excessive pressure to maintain high growth in the current unpredictable scenario. Integration of the available interaction channels with the products and services available in the market is the major challenge for the BFSI sector. In this challenging, CEM assists them to integrate its processes and create enhanced customer experience.
Similarly, the CEM solutions have also been utilized by the healthcare sector in order to optimize the common patient interactions and other processes. According to the report, the customer experience management market solutions ensure that the processes it the healthcare sector run smoothly and all the patients are well aware about the systems. This enhances customer experiences and builds loyalty.
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