Summer is a low season for Florida and our campaign was a very effective way for area hotels to pick up business in cooperation with the CVB
Boca Raton, FL (PRWEB) July 22, 2010
Cendyn, the leading single-source provider of turnkey online marketing solutions for hotel companies and destinations around the globe, announced its partnership with the Palm Beach County Convention and Visitors Bureau (PBC CVB) and successful implementation of a multi-tiered marketing initiative. The online campaigns delivered over 150,000 new visitors to the CVB’s website, which resulted in significant conversion of hotel bookings and increased revenues for Palm Beach County businesses.
“Cendyn's experience in hotel and destination marketing, and 360º marketing approach allowed us to develop an effective, comprehensive online marketing campaign that more than exceeded our expectations,” said Shirley Talbert, VP of Marketing/Communications of the Palm Beach County Convention and Visitors Bureau. “Cendyn’s marketing creativity was successful in generating a much greater awareness of Palm Beach County as a travel destination and the campaign continues to attract new visitors to our area, and has been especially impactful to our member hotels.”
Charles Deyo, president of Cendyn, said, “Our marketing platform supports behavioral and other advanced targeting methodologies. This capability provides extensive reach to a targeted audience on the Internet that is most likely to purchase travel to Palm Beach County. Consumers were directed to specific pages within the CVB’s site that converted to bookings for many of the member hotels.” Between December 2009 and June 2010, Cendyn’s Palm Beach County campaign produced more than 74 million website impressions. Further leveraging the PBC program, Cendyn also developed unique campaigns for many of the member properties to convert additional traffic.
Cendyn’s three-tiered campaign for Palm Beach County CVB:
- Tier I – Create awareness of PBC with rich-media display ads focused on leisure, eco-adventure travel and group business.
- Tier II – Raise awareness and stimulate business with retail/hotel promotions for rebates and discounts.
- Tier III – Focus on cooperative marketing programs for 50 co-branded CVB member hotels that include ‘book-it’ links to each hotel.
“Summer is a low season for Florida and our campaign was a very effective way for area hotels to pick up business in cooperation with the CVB,” said Deyo. Participating hotels included The Breakers, PGA National Resort, and The Boca Raton Resort and Club. "Palm Beach County CVB and its member hotels are the beneficiaries of the recent advances in Internet Marketing. At Cendyn, we are continuously focused on leveraging the latest in technology and the Internet to produce bottom line results for our clients. We are proud of our work with PBC and expect the campaigns to continue to drive more and more business to the County."
Since 1996, Cendyn has excelled at being a full-service, interactive sales and marketing agency specializing in turnkey solutions for the hotel and travel industries. Created by hoteliers and marketing specialists, Cendyn's proven techniques, technology solutions and managed service approach raise online visibility while driving direct Internet revenue and ROI for hotels and destinations worldwide.
Based in Boca Raton, Florida, Cendyn's products and services are used by over 9,000 hotel and travel destinations worldwide. The company is a solid source of experienced hospitality professionals who provide an innovative approach to Web Design and Marketing, Sales Optimization, Reservations & Distribution, CRM & Business Intelligence and Meetings Solutions. Hotel chain clients include Starwood Hotels & Resorts, Ritz-Carlton Hotel Company, Hyatt Hotels and Resorts, Hilton Family of Hotels, Marriott, to name a few, and independent companies such as The Breakers, Stein Eriksen Lodge, The Kessler Collection and The Trump Hotel Collection. Cendyn, the recipient of prestigious awards for website design, innovation and marketing programs, extends its “Power of We” culture into the community through sponsorships of the YMCA, youth teams, and community outreach; the Boca Helping Hands food bank; George Snow Scholarship Fund; Boca Raton Historical Society; Florence Fuller Childhood Development Centers; and community projects of the Junior League of Boca Raton. To learn how Cendyn’s products and services can improve your bottom line, please visit our website http://www.cendyn.com. Let Cendyn show you how far an idea can go!
About Palm Beach Convention and Visitors Bureau
The Palm Beach County Convention and Visitors Bureau is the official destination marketing organization for Palm Beach County, FL. Tourism is among Palm Beach County's major industries, generating a direct annual economic impact of $2.8 billion in the local economy, producing $23 million dollars in bed-tax revenue and lodging sales of approximately $623 million.
The Convention and Visitors Bureau services include the development of an annual tourism marketing plan and the implementation of the plan through advertising, public relations, online/electronic means, and attendance at consumer and trade shows. Our well-trained team conducts familiarization tours and sales missions, participates in trade shows in foreign markets, and conducts special projects and other marketing initiatives agreed upon with the County to promote the destination. The CVB staff of professionals provides outstanding service with their intimate knowledge of venues and facilities within the County. The addition of the 350,000 sq. ft. Convention Center in the heart of West Palm Beach re-brands the destination as a Mecca for business/conventions.