Do Not Adjust Your TV Set, it’s MS Awareness Week in Richmond

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TV broadcasters are wearing orange as part of a national effort to raise awareness for the National MS Society.

We’re excited to be working with the Richmond media to create our own way of reaching out to the public March 11-17th.

Television news broadcasters in the Richmond area are coming together to raise awareness for the Central Virginia Chapter of the National Multiple Sclerosis Society during MS Awareness Week, March 11-17th. This week, more than one dozen broadcasters on CBS6, WRICTV8 and WWBT12 were given bright orange, MS Society-branded ties and scarves to wear next week while delivering the news.

“We wanted to find a fun and unique way to thank the Richmond media for its support, and help get the word out about multiple sclerosis and the work we do here at the Society,” said Sherri Ellis, President of the Central Virginia Chapter of the National MS Society.

MS Awareness Week is a nationwide initiative to share information about the disease, honoring those with MS and helping to raise funds for research. The news media, partner organizations and the society throughout the country join together each year to participate in MS Awareness Week. Last year, for instance, General Motors turned the Renaissance Center, the tallest building in Detroit, completely orange for MS Awareness Week.

“Nationwide, chapters of the National MS Society are constantly coming up with new ways to raise awareness of MS,” said Ellis. “We’re excited to be working with the Richmond media to create our own way of reaching out to the public March 11-17th.”

To learn how you can get involved in MS Awareness Week, visit http://www.nmss.org. To join the movement in Central Virginia and to learn more about Virginia’s upcoming Walk MS and Bike MS events, visit http://www.IWalkForMS.org and http://www.IRideForMS.org.

About Multiple Sclerosis
Multiple sclerosis, an unpredictable, often disabling disease of the central nervous system, interrupts the flow of information within the brain and between the brain and body. Symptoms range from numbness and tingling to blindness and paralysis. The progress, severity and specific symptoms of MS in any one person cannot yet be predicted, but advances in research and treatment are moving us closer to a world free of MS. Most people with MS are diagnosed between the ages of 20 and 50, with at least two to three times more women than men being diagnosed with the disease. MS affects more than 400,000 people in the U.S. and over 2.1 million worldwide.

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Sarah Dawes
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