Cequent Shows Off Its New Brands – Harper and Laitner - in Las Vegas at the National Hardware Show

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For the first time ever, Cequent Consumer Products’ Laitner and Harper brands will be on display together at the National Hardware Show, where the new 2013 Product Catalog will be available.

Harper's New Logo

Be sure to check out Champion NASCAR driver, Brad Keselowski - introducing the Harper line.

May is the National Hardware Show in Las Vegas and in booth 3248, for the first time ever, Cequent Consumer Products’ Laitner and Harper brands will be on display together. The unification of these two brands happened in late 2012, and now they provide the complete one supplier cleaning line of brushes and brooms for both residential and commercial use. Harper, established in 1900 and still manufacturing many products in Iowa, provides products with ‘Durability Pros Rely On’. Laitner, producing brooms since 1855, makes ‘Quality Cleaning Tools’ sold at retail for residential use.

At the show, attendees can pick up the new 2013/2014 product catalog, featuring; some 100% made in America products, the unbreakable broom connector and many other high quality cleaning tools. For an introduction to these products – be sure to check out Champion NASCAR driver Brad Keselowski introducing the Harper line.

In addition to the two cleaning product lines, the booth will also feature a selection of cargo securing products, which are sold under Cequent’s Highland brand. So for quality perfected over the course of three centuries, which still maintains small town US jobs, and all from a company that is traded on the NASDAQ Stock Exchange, be sure to visit booth 3248. Products consumers rely on, from a company that retailers trust.

Cequent Consumer Products, Inc. is a division of TriMas Corporation (NASDAQ: TRS) located in Bloomfield Hills, Michigan. Cequent is the industry's leading designer, manufacturer and marketer of innovative consumer goods and automotive aftermarket products. For more than 85 years, Cequent Consumer Products has produced some of the most dependable products in the market today including superior-quality towing and hitch systems, trailer components and accessories, wiring, lighting and brake systems, cargo securing, cargo carrying, rack systems, as well as household and industrial brooms and brushes. Our established brands are sold through leading automotive retailers nationwide. Our brands are leaders in the industry and include: Reese Towpower, Reese Carry Power, Reese PowerSports, Highland, Aqua-Clear, Laitner, Harper, Rola, Fulton and Bulldog.

Visit http://www.CequentConsumerProducts.com

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Mark Horton
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