Resurgence in Construction Activity, Urbanization & Technological Innovations Drives the Ceramic Tiles Market, According to New Report by Global Industry Analysts, Inc.

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GIA announces the release of a comprehensive global report on the Ceramic Tiles markets. The global Ceramic Tiles market is forecast to reach 167 billion square feet by the year 2018, driven by the resurgence in construction activity across major geographies coupled with urbanization trend engulfing emerging markets. Additionally, technological innovations are also expected to play a major role in reshaping growth prospects of the Ceramic Tiles market in the ensuing years.

Ceramic Tiles: A Global Strategic Business Report

Follow us on LinkedIn – Ceramic tiles, extensively used in the construction industry for interior and exterior architectural applications, constitute a highly unpredictable market influenced by a multitude of factors, including GDP growth of the global and regional economies, consumer purchasing power in addition to the prospective economic outlook and health of the industrial construction and housing industry. Of late, the decline in net housing starts in a host of developed countries such as the US as well as the countries based in the European continent, owing to the global economic recession and subsequent slowdown, had a negative impact on the global ceramic tiles market. However, the post-recession period is expected to usher in positive market fundamentals, in addition to the increased technological innovations, directed towards the emergence of demand patterns and rekindled consumer interest. Going forwards, re-emergence of growth driving market fundamentals, and technological innovations such as inkjet technology that allows tile surfaces to replicate any look, from wallpaper to wood, is expected to kindle consumer interest and re-energize demand patterns.

The global market for ceramic tiles is being driven by the continuous urbanization caused by population movement from the rural areas to urban, particularly in the developing world. As a result of the massive migration of the young from the rural areas to developed, urban economic zones, demand for housing and infrastructure is rapidly surging, thereby increasing the demand for ceramic tiles. Therefore, developing BRIC economies (Brazil, Russia, India, and China) represent the market engine capable of driving growth in the short-to-medium term period. The huge spending in the infrastructure sector is expected to generate large scale demand for ceramic tiles from the BRIC nations. Moreover, the major sports events scheduled in Brazil and Russia make the prospects more attractive, with additional infrastructure projects pushing up the demand for ceramic tiles.

Nano digital printing is fast emerging as a revolutionary trend in the global ceramic tiles market. Invented by RAK Ceramics in the year 2008, the nanopix technology picked up pace in the ceramic tiles market since then. Additionally, the development of multi-screen and roto-drum technology has made it possible to manufacture tiles that replicate stone look in ceramic tiles. Stone look is the current trend in the commercial ceramic tiles market, with ‘natural stones look’ steadily increasing in popularity, both in the residential as well as commercial projects over the past few years. Consumers are particularly attracted to the natural colors and texture, which spreads a feeling of warmth in the environment.

Asia-Pacific represents the largest regional market worldwide, as stated by the new market research report on Ceramic Tiles. The Chinese ceramic industry is the world’s largest producer of ceramic tiles. Growth in the Chinese construction industry is being fuelled by a thriving economy, increased per capita income, and increasing standard of living. The introduction of national housing program in 1998, aimed at privatizing the housing market throughout China, provided a boost for the construction industry, thereby propelling the demand for ceramic tiles as well. As growth in the construction industry continues, demand for sanitary ceramics, glazed tile, and floor and wall tiles would increase and undoubtedly form a new growth point in the industry. However, the anti-dumping duties levied by other countries on Chinese imports in recent years, is curbing the growth momentum of the Chinese ceramic tiles market to a certain extent.

In case of Europe, which represents another major market for the ceramic tiles, the growth prospects appear to be rather bleak. Despite managing to recover from the shackles of recession to a certain extent, the region however continues to remain tense due to financial uncertainty embroiling across many European countries. This factor would significantly impact the growth prospect of the ceramic tile market in the coming years. Another factor which continues to rattle market growth is the influx of cheap imports from the developing countries. European Union, of late, has tried to address this issue by levying taxes on cheap exports from developing countries, such as China. The US market for ceramic tiles, meanwhile, represents a small share of the overall flooring market in the country. The country hosts a strong tradition of carpet usage as a flooring option rather than ceramic tiles. Ceramic tiles often loose ground to broadloom carpets and vinyl sheets on the basis of cost factor and installation.

Key players profiled in the report include Canteras Cerro Negro SA, Cecrisa S.A, Ceramiche Atlas Concorde S.p.A, Ceramika Tubadzin II Sp. z o.o, Cerypsa Ceramicas S.A, Crossville, Cristal Cerámica S.A, Eliane Revestimentos Ceramicos, Florida Tile Industries, Florim USA Inc., Gainey Ceramics, Grupo Industrial Saltillo S.A. de C.V, Grespania SA, Grupo Uralita, Gruppo Ceramiche Ricchetti SpA, Johnson Tiles Limited, Ilva S.A., Internacional De Ceramica SA DE CV, Iris Ceramica SpA, Jordan Ceramic Industries Company Ltd., Lamosa Revestimientos, Lira Keramika, Mohawk Industries, LASSELSBERGER, Mannington Mills, Marazzi Group S.p.A, Nitco Ltd., Panariagroup Industrie Ceramiche S.p.a., Pilkington Group Plc, Porcelanite-Lamosa, Portobello SA, RAK Ceramics Co., Saudi Ceramic Company, Roca Sanitario, Sanex SA, Somany Ceramics Ltd., The Siam Cement Public Company Limited, Villeroy & Boch AG, among others.

The research report titled “Ceramic Tiles: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides comprehensive overview of the ceramic tiles market, current market trends and issues, leading ceramic tile producing countries, ceramic tile consuming countries, leading exporters and importers, market share of leading players in the US, recent product introductions, recent industry activity, and profiles of leading and niche global and regional market players. The single segment study provides market estimates and projections for ceramic tiles in volume (million square feet) for major geographic markets such as the US, Canada, Japan, Europe, Asia-Pacific, The Middle East, and Latin America for the years 2010 through 2018. Also, a six-year (2004-2009) historic analysis is provided for additional perspective.

For more details about this comprehensive market research report, please visit –

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

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