In today’s marketing environment, a company’s website plays a critical role in building their brand and attracting the right kind of client.
(PRWEB) July 26, 2013
Bob Design, a San Diego web design and marketing communication firms announces the successful launch of a new website for Competitive Edge Research & Communication, a local public opinion, polling and analysis firm. A redesign of the company’s previous website, the new site will help Competitive Edge focus on their core services and target markets while enhancing the brand reputation the company has built since 1987.
“In today’s marketing environment, a company’s website plays a critical role in building their brand and attracting the right kind of client,” says Jeremy Durant, a principal in Bop Design. “Competitive Edge’s original site, which was built many years ago, had become outdated in terms of design and functionality. We performed a complete website ‘makeover,’ so that it reflects the firm’s current vision and value proposition.”
Upgrades to the site include a cleaner and more user-friendly design, refocusing the content to appeal to Competitive Edge's ideal client, and writing it with the latest search engine optimization techniques in mind. Overall, the redesign positions Competitive Edge as a trusted, reliable research partner for companies that don’t have the resources to perform marketing research activities on their own.
Bop Design specializes in the design and redesign of web sites for B2B companies in the San Diego and Orange County areas. Their clients range from startups to well-established middle market companies, and include many well-known companies in accounting, law, and other professionals services industries.
About Bop Design
Bop Design is a boutique marketing communications firm headquartered in San Diego with offices also in the New York metro area. We express a business’ values through branding, advertising, design and web design. We also help attract a firm's ideal customer through search engine optimization and search engine marketing. The marketing firm's focus is on small businesses that want an external team of marketing specialists to help give their brand an edge in the marketplace.
About Competitive Edge Research & Communication
Competitive Edge Research & Communication is a San Diego-based consulting firm specializing in public opinion surveys and analysis, political polling, civic studies, and phone-based campaign services. Since 1987, Competitive Edge has provided clients with accurate survey research and campaign services, including designing sound research plans, collecting and analyzing accurate quantitative and qualitative data, providing clear strategic advice, and communicating with voters to identify their opinions and persuade them to take action.